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Sophie Wilson

Tech Journalist · @sophie

Content Marketing Executive at Today Digital, specialising in B2B storytelling that connects technology, innovation, and enterprise audiences. I craft data-driven content strategies that elevate brand authority across UC, CX and digital transformation sectors.

Recent work90 stories
This Week: AI Gets Serious About Running Workflows
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This Week: AI Gets Serious About Running Workflows

Workplace AI is moving beyond writing and summarising towards running workflows, resolving IT issues and connecting business processes. Meta, Omnissa and JAAM show that the real productivity race is now about context, control and accountability - not autonomy for its own sake.

Sophie Wilson · 10h
Meta Muse: What Personal AI Agents Means for Productivity
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Meta Muse: What Personal AI Agents Means for Productivity

Meta Muse moves AI beyond chat by taking action across browsers, email, and connected services. Its secure virtual-machine model aims to make personal automation safer, but early testing shows why reliability, access controls, and user trust will determine its value.

Sophie Wilson · 1 Oct 2026
Amazon Boomerang Hiring Tests Employee Trust After Layoffs
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Amazon Boomerang Hiring Tests Employee Trust After Layoffs

Amazon is reportedly reconnecting with former employees for AI, cloud and machine learning roles after major corporate layoffs. The outreach could speed access to scarce skills, but it also tests whether returning workers trust Amazon’s leadership, career prospects and workplace expectations.

Sophie Wilson · 30 Sept 2026
Automation This Week: Agentic AI Is Clocking In for Business
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Automation This Week: Agentic AI Is Clocking In for Business

Meta’s Muse and Microsoft Copilot Autopilot signal a shift from chat-based AI to agents that can act across workplace tools. As automation takes on more tasks, businesses must balance productivity gains with clear accountability, controls and human oversight.

Sophie Wilson · 28 Sept 2026
Deloitte: Shadow AI Is an Employee Engagement Problem
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Deloitte: Shadow AI Is an Employee Engagement Problem

Deloitte’s new workforce survey shows employees are adopting GenAI faster than employers can govern it. As shadow AI grows, organizations face an employee engagement challenge shaped by unclear guidance, limited training, personal spending, and fears about job security.

Sophie Wilson · 23 Sept 2026
HR Updates: Oracle Layoffs, Deskless Workers, and HR Tech
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HR Updates: Oracle Layoffs, Deskless Workers, and HR Tech

This week’s employee experience news spans Oracle’s reported layoffs, a growing recognition gap for deskless workers, Globalli’s new Workday payroll integration, and HiBob’s people leadership award. Together, the stories show how trust, visibility, and reliable operations shape work.

Sophie Wilson · 21 Sept 2026
The Future Is Female (and Technical): Next-Gen Leaders
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The Future Is Female (and Technical): Next-Gen Leaders

The final Women in Telecoms podcast explores why representation matters, how leadership is becoming more human, and the skills women need to shape the industry’s future. The panel discusses AI, strategy, collaboration, communication, and career paths for tomorrow’s telecoms leaders.

Sophie Wilson · 17 Sept 2026
Google Gemini Live Expands Voice AI Across Workspace
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Google Gemini Live Expands Voice AI Across Workspace

Google is expanding Gemini Live across Gmail, Docs, and Keep, allowing users to search inboxes, turn spoken ideas into drafts, and organise notes through natural conversation. The rollout starts with eligible consumer AI subscribers, while business access is due soon.

Sophie Wilson · 17 Sept 2026
Globalli Launches Workday Global Payroll Integration
News

Globalli Launches Workday Global Payroll Integration

Globalli’s newly certified Workday Marketplace app is designed to help multinational employers retain Workday as their workforce system of record while connecting it to payroll processing, tax, reporting and compliance workflows across more than 125 countries.

Sophie Wilson · 16 Sept 2026
Round Up: Voice AI, Smart Glasses and Office Noise
Explainerrising

Round Up: Voice AI, Smart Glasses and Office Noise

Google is bringing voice AI to Workspace, HTC is making privacy a smart-glasses feature, and new office research highlights the cost of noise. Together, the shifts show workplace technology moving closer to employees, and deeper into the spaces where they work.

Sophie Wilson · 14 Sept 2026
Can Logitech MX Keypad Simplify AI Coding Workflows?
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Can Logitech MX Keypad Simplify AI Coding Workflows?

Logitech MX Keypad gives developers programmable physical controls for AI coding workflows, with shortcuts for prompts, agents, scripts, and GitHub Copilot. The $99.99 device aims to reduce app switching across an increasingly fragmented developer tool stack.

Sophie Wilson · 10 Sept 2026
Why Salesforce’s $166M HiBob Bet Matters for Enterprise AI
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Why Salesforce’s $166M HiBob Bet Matters for Enterprise AI

Salesforce’s $166 million investment in HiBob points to a bigger enterprise AI question: as AI agents move into daily workflows, how well do business systems understand the employees, teams, reporting lines, permissions, skills, responsibilities, and organizational context behind the work?

Sophie Wilson · 9 Sept 2026
Money Talks: Getting Paid What You’re Worth in Telecoms
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Money Talks: Getting Paid What You’re Worth in Telecoms

A practical discussion on closing the gender pay gap in telecoms, understanding salary, commission, bonuses and equity, and gaining the confidence to negotiate fair reward. The panel shares actionable advice on researching benchmarks, challenging unfair targets and building a strong business case.

Sophie Wilson · 4 Sept 2026
Women In Telecoms Beyond Balance: Navigating Family Life
Roundtablemost readreaders rated 4.0

Women In Telecoms Beyond Balance: Navigating Family Life

Women in Telecoms explores the realities of balancing parenthood and career progression, from childcare costs and travel to flexible work and parental leave. Industry voices discuss why trust, shared responsibility and tailored support are essential to retaining talented professionals in telecoms.

Sophie Wilson · 20 Aug 2026
From ZoomMate to Zoom Spaces: How Zoom Is Building an Intelligent Workplace
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From ZoomMate to Zoom Spaces: How Zoom Is Building an Intelligent Workplace

Zoom Spaces brings AI-powered meeting rooms, displays and workflow context together as Zoom expands its intelligent workplace strategy.

Sophie Wilson · 12 Aug 2026
Workvivo HQ: How an AI-Native Employee Experience Could Change the Digital Workplace
Explainer

Workvivo HQ: How an AI-Native Employee Experience Could Change the Digital Workplace

Workvivo HQ brings AI, workplace communities, and HQ Agent together to help employees find trusted information.

Sophie Wilson · 10 Aug 2026
From Engineer to Executive: How Women Are Redefining Technical Leadership in Telecoms
Roundtable

From Engineer to Executive: How Women Are Redefining Technical Leadership in Telecoms

Discover how women are building technical leadership careers in telecoms through confidence, curiosity, flexibility, and mentorship.

Sophie Wilson · 10 Aug 2026
How Unilever’s U-Work Model Connects Flexible Work and the Digital Workplace
Explainerrising

How Unilever’s U-Work Model Connects Flexible Work and the Digital Workplace

Explore how the Unilever U-Work model uses flexible employment, skills visibility, and talent marketplaces to retain workforce capability.

Sophie Wilson · 30 Jul 2026
Women In Telecoms Podcast Episode 2: The Mentorship Gap - and How We Close It
Roundtablemost readreaders rated 5.0

Women In Telecoms Podcast Episode 2: The Mentorship Gap - and How We Close It

Women in Telecoms leaders explain how mentoring, sponsorship and professional networks can support career progression.

Sophie Wilson · 30 Jul 2026
Women in Telecoms Podcast: Breaking Barriers and Building Careers
Explainer

Women in Telecoms Podcast: Breaking Barriers and Building Careers

Listen to the Women in Telecoms podcast as industry leaders share advice on confidence, allyship, career growth, and breaking barriers.

Sophie Wilson · 22 Jul 2026
Why Starbucks' AI Software Strategy Should Worry Enterprise App Vendors
News

Why Starbucks' AI Software Strategy Should Worry Enterprise App Vendors

Starbucks' AI software push signals a new phase in the enterprise AI build vs buy debate and raises pressure on app vendors.

Sophie Wilson · 21 Jul 2026
New Women in Telecoms Podcast Series Explores Leadership, Mentoring and Career Progression
Interview

New Women in Telecoms Podcast Series Explores Leadership, Mentoring and Career Progression

The Women in Telecoms podcast launches with Lauren Croxson and Natalie Strange discussing mentoring, leadership, and representation.

Sophie Wilson · 16 Jul 2026
Is Your Device Strategy a Hidden Risk Layer in Your Entire Digital Workplace?
Explainer

Is Your Device Strategy a Hidden Risk Layer in Your Entire Digital Workplace?

Devices are your outermost security boundary. Here's why endpoint security risk demands a strategic response, not just IT management

Sophie Wilson · 24 Jun 2026
Is Employee Engagement Failing Because No One Actually Owns It?
Explainer

Is Employee Engagement Failing Because No One Actually Owns It?

Employee engagement fails when ownership is unclear. Here's how to assign accountability and fix the structure driving disengagement

Sophie Wilson · 22 Jun 2026
How Poor Workspace Tech Design Is Quietly Undermining Employee Focus
Explainer

How Poor Workspace Tech Design Is Quietly Undermining Employee Focus

Poor workspace technology design quietly drains employee productivity. Here's what's causing the friction and how to fix it.

Sophie Wilson · 17 Jun 2026
Your Wellbeing Strategy Isn't Reducing Burnout - It's Ignoring the Work Causing It
Explainer

Your Wellbeing Strategy Isn't Reducing Burnout - It's Ignoring the Work Causing It

Most employee wellbeing strategies fail to prevent burnout. Here's why workload design is the fix HR keeps missing.

Sophie Wilson · 15 Jun 2026
Is Your Device Strategy Creating More Complexity Than It Solves?
Explainer

Is Your Device Strategy Creating More Complexity Than It Solves?

Too many devices create higher costs and support chaos. Learn how a device standardisation strategy restores control

Sophie Wilson · 10 Jun 2026
Why Tech Is Still Losing Women - And What It Will Take to Change That
Interview

Why Tech Is Still Losing Women - And What It Will Take to Change That

Women in tech are leaving UK roles at scale. Next Tech Girls explains how access, confidence, sponsorship, and culture can fix the pipeline.

Sophie Wilson · 10 Jun 2026
Why Does Employee Recognition Feel Meaningless Even When It Happens Constantly?
Explainer

Why Does Employee Recognition Feel Meaningless Even When It Happens Constantly?

Recognition can feel hollow when it’s generic or constant. Learn how to redesign recognition so it drives motivation, trust, and impact.

Sophie Wilson · 8 Jun 2026
Your Engagement Scores Are Rising - So Why Is Performance Flat?
Explainer

Your Engagement Scores Are Rising - So Why Is Performance Flat?

Improve your employee engagement strategy by linking sentiment to productivity, retention, quality, and employee performance drivers.

Sophie Wilson · 1 Jun 2026
Motive Launches Driver Rewards to Rethink Frontline Workforce Engagement
News

Motive Launches Driver Rewards to Rethink Frontline Workforce Engagement

Motive launches Driver Rewards and expands AI Coach, highlighting frontline workforce engagement as a retention and performance priority.

Sophie Wilson · 1 Jun 2026
The Employee Engagement and Wellbeing Buying Framework That Prevents Wasted HR Technology Investment
Explainer

The Employee Engagement and Wellbeing Buying Framework That Prevents Wasted HR Technology Investment

Use this decision-stage buying framework to pick engagement and wellbeing tech that drives adoption, retention, and measurable ROI.

Sophie Wilson · 29 May 2026
Is Your Workspace Tech Stack Creating More Friction Than Productivity Gains?
Explainer

Is Your Workspace Tech Stack Creating More Friction Than Productivity Gains?

Workspace technology should reduce effort. Learn how to spot friction, simplify your stack, and improve productivity fast.

Sophie Wilson · 26 May 2026
Is Your Wellbeing Strategy Quietly Increasing Burnout Instead of Reducing It?
Explainer

Is Your Wellbeing Strategy Quietly Increasing Burnout Instead of Reducing It?

Many wellbeing programs raise burnout by ignoring workload. Learn how to fix work design and measure risk with employee wellbeing analytics.

Sophie Wilson · 22 May 2026
Employees Are Forming Relationships With AI Agents at Work. That Should Concern Enterprise Leaders
News

Employees Are Forming Relationships With AI Agents at Work. That Should Concern Enterprise Leaders

Employees are forming relationships with AI agents at work. Here’s why enterprise leaders need psychological safety.

Sophie Wilson · 20 May 2026
How to Design a Workspace Device Strategy That Actually Supports Hybrid Work
Explainer

How to Design a Workspace Device Strategy That Actually Supports Hybrid Work

Build a hybrid device strategy that reduces friction across home, office, and travel with management, standards, and meeting-ready setups.

Sophie Wilson · 19 May 2026
Jabra Launches PanaCast U30 to Bring BYOD Video Into Small Rooms
Explainer

Jabra Launches PanaCast U30 to Bring BYOD Video Into Small Rooms

Jabra has launched the PanaCast U30, a USB video bar designed to simplify BYOD video collaboration in small meeting rooms.

Sophie Wilson · 18 May 2026
How to Design Recognition Systems That Drive Behaviour Change Instead of Performative Engagement
Explainer

How to Design Recognition Systems That Drive Behaviour Change Instead of Performative Engagement

Stop performative engagement. Learn how to design recognition that rewards real behaviors tied to collaboration, innovation, and execution.

Sophie Wilson · 15 May 2026
Googlebook Signals Google’s Big AI Laptop Bet for the Future of Work
News

Googlebook Signals Google’s Big AI Laptop Bet for the Future of Work

Googlebook is Google’s new Gemini-first laptop line, signalling a bigger push into AI-native enterprise devices.

Sophie Wilson · 14 May 2026
How Did Rakuten’s Shift to English Transform Its Workforce Culture?
News

How Did Rakuten’s Shift to English Transform Its Workforce Culture?

Rakuten’s English strategy is emerging as a future-of-work play, helping the company diversify talent and support workforce engagement.

Sophie Wilson · 12 May 2026
Why Are Employees Blaming “The System” When Your Devices Are the Real Problem?
Explainer

Why Are Employees Blaming “The System” When Your Devices Are the Real Problem?

Employees blame “the system,” but device performance is often the real cause. Learn how IT device management fixes workplace tech issues.

Sophie Wilson · 12 May 2026
The Rise of the Megamanager: How AI Is Rewriting Management Roles
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The Rise of the Megamanager: How AI Is Rewriting Management Roles

AI is reshaping middle management as companies cut pure manager roles and create megamanagers. Why this shift matters for enterprise leaders.

Sophie Wilson · 11 May 2026
Why Are High-Performing Employees Quietly Disengaging While Your Engagement Data Looks Strong?
Explainer

Why Are High-Performing Employees Quietly Disengaging While Your Engagement Data Looks Strong?

High performers disengage first. Spot attrition risk signals, fix segmentation, and strengthen enterprise retention before talent walks.

Sophie Wilson · 8 May 2026
Conversations At UCX Manchester: AI, Women In Tech, Inclusion And The Human Future Of Employee Engagement
Explainer

Conversations At UCX Manchester: AI, Women In Tech, Inclusion And The Human Future Of Employee Engagement

Employee engagement is changing as AI, hybrid work and DEI reshape leadership, inclusion and women’s progression in tech.

Sophie Wilson · 8 May 2026
Why EDI Pushback Is Becoming a Workforce Engagement Problem
News

Why EDI Pushback Is Becoming a Workforce Engagement Problem

New UK research suggests resistance to inclusive hiring is rising. Here is why that matters for workforce engagement.

Sophie Wilson · 7 May 2026
Microsoft Teams Voice and Face Enrollment: What IT Leaders Need to Know Right Now
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Microsoft Teams Voice and Face Enrollment: What IT Leaders Need to Know Right Now

Microsoft Teams voice and face enrollment improves speaker attribution, Copilot accuracy, and Teams Rooms AI.

Sophie Wilson · 5 May 2026
Your Workplace Devices Aren’t Failing - They’re Quietly Training Employees to Work Slower
Explainer

Your Workplace Devices Aren’t Failing - They’re Quietly Training Employees to Work Slower

Slow devices reshape behavior over time. Learn how endpoint friction hides in metrics and how to measure device-driven productivity loss.

Sophie Wilson · 5 May 2026
Your Employee Engagement Strategy Is Optimising Sentiment While Performance Quietly Declines
Explainer

Your Employee Engagement Strategy Is Optimising Sentiment While Performance Quietly Declines

Engagement dashboards can mask decline. Learn how to connect EX data to workforce performance analytics and business impact.

Sophie Wilson · 1 May 2026
Are You Waiting Too Long to Address Employee Burnout?
Explainer

Are You Waiting Too Long to Address Employee Burnout?

Burnout is predictable. Use digital wellbeing tools, live sentiment, and workload data to shift from reactive support to prevention.

Sophie Wilson · 29 Apr 2026
Apple Eyes 10 New Product Categories as John Ternus Prepares to Become CEO
News

Apple Eyes 10 New Product Categories as John Ternus Prepares to Become CEO

Apple's incoming CEO John Ternus is targeting 10 new product categories. Here's what that means for your enterprise device strategy.

Sophie Wilson · 28 Apr 2026
Global Intergenerational Week: The Companies Turning Age Diversity Into Advantage
News

Global Intergenerational Week: The Companies Turning Age Diversity Into Advantage

How can enterprises make a multigenerational workforce work? Learn how EX leaders can improve engagement, mentoring, and collaboration.

Sophie Wilson · 27 Apr 2026
Are Personal Devices Replacing Meeting Rooms Faster Than Expected?
Explainer

Are Personal Devices Replacing Meeting Rooms Faster Than Expected?

Personal collaboration devices and desk video endpoints are rising fast. Learn what it means for IT budgets, rooms, and ROI.

Sophie Wilson · 24 Apr 2026
Salesforce Expands Agent Fabric as AI Agents Multiply
News

Salesforce Expands Agent Fabric as AI Agents Multiply

Salesforce expands Agent Fabric with a central control plane for AI agent discovery, orchestration, governance, and LLM cost control.

Sophie Wilson · 22 Apr 2026
Are Annual Engagement Surveys Already Obsolete?
Explainer

Are Annual Engagement Surveys Already Obsolete?

Annual surveys lag behind real-time sentiment. Learn how engagement analytics and continuous listening improve employee outcomes.

Sophie Wilson · 22 Apr 2026
What Does It Take to Earn Most Loved Workplace Status? Plume Figured It Out in 12 Months
News

What Does It Take to Earn Most Loved Workplace Status? Plume Figured It Out in 12 Months

Plume earns Most Loved Workplace Certification after a year-long culture transformation focused on trust, belonging, and accountability.

Sophie Wilson · 17 Apr 2026
Are Hidden Device Costs Destroying Your Workspace Budget?
Explainer

Are Hidden Device Costs Destroying Your Workspace Budget?

Learn why device upkeep, updates, and refresh cycles inflate budgets, and how lifecycle planning protects workspace tech ROI.

Sophie Wilson · 17 Apr 2026
Framework CEO Warns the AI Boom Could Kill Personal Computing - What Does This Mean for Workplace Devices?
News

Framework CEO Warns the AI Boom Could Kill Personal Computing - What Does This Mean for Workplace Devices?

Framework warns the AI supply crunch is squeezing workplace devices, forcing enterprise IT leaders to rethink endpoint strategy in 2026.

Sophie Wilson · 16 Apr 2026
Can You Prove Inclusion Technology Drives Business Performance?
Explainer

Can You Prove Inclusion Technology Drives Business Performance?

Belonging in the workplace boosts retention, productivity, and ROI when leaders measure inclusion with clear business metrics.

Sophie Wilson · 15 Apr 2026
What Does Gina Vargiu-Breuer's Contract Renewal Mean for SAP's AI Strategy?
News

What Does Gina Vargiu-Breuer's Contract Renewal Mean for SAP's AI Strategy?

SAP has extended Chief People Officer Gina Vargiu-Breuer's contract until 2030 with AI transformation at the core of her mandate

Sophie Wilson · 14 Apr 2026
Microsoft Warns on AI Jobs Impact as SAP Backs Early-Talent Shift
News

Microsoft Warns on AI Jobs Impact as SAP Backs Early-Talent Shift

SAP and Microsoft research shows what HR leaders need to know about hiring, governance, and early-career talent.

Sophie Wilson · 13 Apr 2026