At a time of unprecedented stress on all cloud services, Ribbon Communications’ first commitment to their partners and end users is to support business continuity.
As well as helping customers address any temporary surges in network traffic due to changed end-user policies, they’re offering a flexible selection of elements from their product range that partners can bundle and combine as they choose, to respond to their customers most urgent needs with the right solutions.
To understand the power and flexibility of this I spoke with John Macario, Ribbon’s Senior Vice President Global Channel Marketing. A core part of their present promotion centred on their Kandy CPaaS/UCaaS communications platform:
“Kandy is pure white-label, so our partners can brand the product any way they want”, he explained, using the example of their Canada-based partner Juxto.
“They can embed our offer within their website as a microsite, and we’ve been working with them to create branded assets and co-marketing"
And the campaign is supported with a product offer too. “Right now we’re allowing our partners to offer either a free upgrade licence to Smart Office, or a brand new Smart Office licence, free, until at least June 30th”, Macario continued. Smart Office is Ribbon Communication’s bespoke collaboration platform, including video conferencing, screensharing, whiteboarding etc — a powerful way for channel partners to create a digital workspace for their displaced customers.
Extend Microsoft Teams
Other customers might need to extend existing tool functionality, such as those in a Microsoft Teams environment. Ribbon has them covered too:
“Teams is great for internal collaboration”, Macario reflected. “But you can’t make and receive calls outside your organisation without doing Teams’ direct routing. Microsoft requires that you use a certified session border controller (SBC), and I think Ribbon has the broadest portfolio of Microsoft Certified SBCs”.
