In the fast-paced world of technology and innovation, companies like DTEN always seek new opportunities to expand their reach and offer cutting-edge solutions to a broader audience.
In a recent conversation offering a glimpse into their newest activity and strategic vision, DTEN’s General Manager of EMEA, Doug Remington discussed the company's EMEA growth plans, a new partnership with Redington, and upcoming presence at renowned Dubai IT exhibition GITEX.
So, what's new and exciting with DTEN? Let's take a look.
A Visionary Approach to EMEA Growth
DTEN's journey in the EMEA region, particularly in the Middle East and Africa, is taking a major step forward these days. While the video collaboration solution provider has maintained a partial presence in the area for a few years, there has been a significant expansion in recent months.
"We've been present there for about three years, have had a Regional Manager – Ahmad Fayyadh – on the ground for a year, and the feedback we've been getting from customers has been nothing short of fantastic," Remington shares.
"Our All-In-One solutions have been received so well that we recognized a significant potential for expansion with higher education and global enterprise customers, as well as domestic customers."
Paying close attention to user feedback, DTEN resolved it was time to expand their reach and penetrate further into additional EMEA markets, mainly by partnering up with broadline distributor Redington.
Redington Partnership
The recently published partnership with Redington , a significant player in the Middle East and Africa, is a pivotal move for DTEN.
"The initial sales through Redington have come through just now in September, and we couldn't be more excited," Remington shares.
This collaboration adds additional dimensions to DTEN's reach, as it "opens doors not only to AV resellers, but also UC and IT resellers within Redington's extensive regional network," Remington notes.
DTEN's upcoming large-scape deployment with Saudi Arabia based Khair Inorganic Chemical Industries Company - InoChem is one of the first large-scale deals resulting from the new partnership, with Smartech as the integrator.
"Khair Inorganic Chemical Industries Company - InoChem will be taking advantage of the full DTEN product range, including video collaboration solutions for executive office, huddle rooms, and small, medium and large meeting rooms,” Remington shares.
