What's the Vision Behind DTEN's New Video Bar?

DTEN’s new Video Bar and Mate kit add 4K AI, 360-degree mounting and Zoom, Microsoft Teams and BYOD support for small rooms. Published on UC Today.

Linoy Doron

After many years as an all-in-one video conferencing solution leader, DTEN has recently decided to expand their solution portfolio, launching their brand new DTEN Video Bar, paired with award-winning meeting controller DTEN Mate to create the complete Small Room Solution Kit.

In a recent chat with DTEN's Global Head of Marketing, Nia Celestin, we delved into the solution's unique differentiators, the company's overall strategy, future plans, and upcoming ISE presence.

What to Expect? The DTEN Video Bar in a Nutshell

So, what can you expect from the new DTEN Video Bar?

Cool features first: Other than boasting a 4K camera, a 12-microphone array, and 30-watt speakers, the video bar introduces a unique 360-degree flip capability. This allows flexible mounting above, below, or vertically, maintaining consistent aspect ratios and picture quality. This versatile placement enables users to position the bar between displays, facilitating a more natural eye-level view as well as visibility of both participants and shared content during meetings.

Additionally, the bar integrates advanced AI technology, distinguishing human faces and movements from other objects. This capability also enables features like Smart Gallery and Intelligent Director on the Zoom platform, contributing to meeting equity and offering diverse presentation styles.

The solution's multi-platform compatibility, soon to be certified for both Zoom and Microsoft Teams, coupled with BYOD capabilities, ensures seamless integration for users. DTEN also offers the option to incorporate its Orbit customer experience platform for streamlined remote management of all DTEN devices.

"We're extremely excited about this solution," Celestin shares.

"We believe it brings to market something truly unique, meeting the needs of our customers looking for increased flexibility in the deployment and configurations of their meeting rooms."

Let’s Talk Strategy

While traditionally associated with all-in-one solutions, the introduction of the Video Bar marks an evolution rather than a shift in DTEN's strategy.

"Our decision to develop and launch this solution was driven by our close attention to our customers' needs," Celestin explains.

"We identified a substantial demand for leveraging existing equipment like displays and controllers, driving us to create a product designed to easily transform rooms into video-enabled spaces."

DTEN's current focus on small rooms aligns with its core vision of using cameras as augmentations for existing systems. This approach enables users to leverage the power and AI capabilities of the original device while expanding room coverage.

"The emphasis on starting with small rooms is part of a scalable strategy, with a plan to expand the video bar to cover medium and large rooms later on," Celestin notes.

"The way to do this is by integrating with our DTEN Vue family of products, performing as complementary additions to the video bar."

What's Next?

Two major milestones are coming up in early 2024: Getting the new video bar Microsoft Teams certified and introducing compatibility with the DTEN Vue family of products to integrate additional cameras.

"We're highly committed to catering to versatile customer needs, whether they be platform-related or deployment-related," Celestin assures.

And some exciting short-term news: DTEN will be showcasing the new video bar at the upcoming ISE, opening on January 30^th in Barcelona, Spain.

"This presents a valuable opportunity for our partners, customers, and prospects to witness the device in action," Celestin shares.

"Our booth will have multiple bars, allowing visitors to fully experience the product's features, explore its physical attributes, and understand its extensibility."

For those unable to attend in person, virtual demonstrations are also available, offering a comprehensive dive into the unique capabilities of the DTEN Video Bar.

Come catch DTEN at ISE in Hall 2 - Stand #2T530!

And visit here to learn more about the new solution.

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