Barco has opened a new production and R&D centre in Wuxi, China, and affirmed its ambition to "deeply cultivate the Chinese market".
Last week, Barco opened the Barco (Wuxi) Technology Co., Ltd. production and R&D centre, which will focus on the vendor's engineering projector business. Barco emphasises that its strategy is predicated not only on “In China, for China” but also on “In China, for the world”.
In a blog post commemorating the centre's opening, Barco said:
Barco Wuxi will further strengthen the localization of technology research and development, solution design, production, and after-sales support of Barco engineering projectors by integrating global resources and using local advantages, thus enhancing the ecological chain construction."
At the opening ceremony, Barco guided guests on a tour of the Wuxi Production and R&D Centre, which covers an area of 15,000 square metres and features advanced automated warehousing and material picking systems equipped with automated internal logistics and production assembly lines.
It plans an annual production capacity of over 20,000 projectors and key components. The facility includes a 1,620-square-meter storage space standing 24 meters high, accommodating approximately 7,000 pallet lots and 20,000 box lots.
Barco's Ambition With Projector Engineering
Barco's blog noted that, in recent years, China’s professional AV system integration market has been continuously developing, with a growing demand for projection equipment in cultural tourism night tours, museum exhibitions, stage performances, and higher education and research fields. Barco stated that this presents market opportunities.
Barco’s engineering offers an extensive projector lineup, ranging from lumens to 75,000 lumens, excelling in picture quality, colour reproduction, installation features, and long-term stability.
