Avaya OneCloud: New and Improved Branding

Avaya's undergone a lot of internal and changes in recent years, a sign of the times - adapt or become obsolete in some cases.

Ian Taylor

Avaya's undergone a lot of internal and changes in recent years, a sign of the times - adapt or become obsolete in some cases. The company recently announced it would rebrand its Avaya OneCloud suite, branding it said, should reflect the "Future of communications and collaboration." These two elements now play an even bigger role in the global economy, and Avaya said it wants to better highlight those capabilities by reviving the names of some of its most popular cloud offerings that sit under the umbrella brand 'Avaya OnceCloud.'

[caption id="attachment_26867" align="alignright" width="230"] Steve Joyner, Avaya Steve Joyner[/caption]

I spoke with Steve Joyner, Avaya's UK, and Ireland, Managing Director, who told me the company's CAPS revenue amounted to 30 percent of Avaya's third-quarter revenue. This allowed Avaya to hit its published target over a year ahead of schedule, Joyner added. He also told me, the decision to rebrand it's Avaya OneCloud offering happened because leadership there wanted the tools to represent the various sectors of unified communications the solutions address, including the CCaaS, UCaaS, CPaaS spaces. Avaya OneCloud touches the entirety of Avaya's portfolio and extends a wealth of rich capabilities to contact center, unified communications, collaboration, and CPaaS solutions. According to Joyner: "Our solutions and products got categorized into three focus areas Avaya OneCloud CCaaS, Avaya OneCloud UCaaS, and Avaya OneCloud CPaaS."

Avaya offers several ways to consume its cloud-based communications collaboration tools. You can deploy its complete cloud-based portfolio via subscription and managed services, including Avaya’s private and public cloud hosting options. Let's take a look at each of the solutions that make up the newly-branded Avaya OneCloud, starting with its CCaaS offering, Avaya OneCloud CCaaS. The solution enables the use of voice, video, chat, messaging, and social channels in conjunction with the use of artificial intelligence which gives a deep understanding of organizations. Avaya OneCloud UCaaS extends UC and team collaboration functionalities so home workers can meet, message, and collaborate.

“Avaya Spaces, our UCaaS collaboration platform's also experienced high demand. Avaya Spaces combines voice, video, messaging, and team rooms to deliver a full collaboration suite of tools"

"It’s available in 100 countries and offered with Avaya OneCloud Subscription, as well as on a standalone basis." Joyner added Spaces usage rose by over 550 percent in Q2 - driven by heightened demand for “Work-from-anywhere” capabilities as well as for government and education usage.” Avaya OneCloud CPaaS grants a set of advanced APIs for developers to leverage so they can innovate on the edge without reinventing the wheel.

Avaya Cloud Office is in the early days of its rollout, but Joyner said it's yielded some promising results. So far, Avaya said the UCaaS offering's led to the company earning a 'Significant number of new accounts versus competitors.' He told me, on the go-to-market front, Avaya's well on track, having signed deals in each of the four markets its solutions are available in. Today, Joyner said, Avaya has 19 'Master Agents' and it's topped almost 2,400 traditional agents. In response to the market, Joyner said Avaya's launched demand generation campaigns and ramped up its inside sales as well as customer success teams to better manage higher-than-usual call volumes.

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