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WebexOne 2026: Brian Stout on Cisco's Intelligent Workplace

Brian Stout, SVP of Global Sales for Collaboration and Workplace Experience at Cisco, tells UC Today how networking, devices and space data are being sold as one platform, and why data sovereignty and devices are behind collaboration's best growth in seven years

For most of the past decade, the office was something organisations fitted out once and then left alone. Brian Stout, SVP of Global Sales for Collaboration and Workplace Experience at Cisco, says that cycle has collapsed. Customers that once built a floor and sat in it for ten years are now reconfiguring spaces every quarter for new projects and teams, and they need data to do it well.

Speaking to UC Today at WebexOne 2026 in Austin, Stout says Cisco's answer is to sell the workplace as a single platform. Its Intelligent Workplace Experiences proposition brings together secure networking, collaboration devices, Cisco Spaces and ThousandEyes, managed through Cisco Cloud Control.

How Cisco Intelligent Workplace Experiences Serve People, Places and IT

Stout breaks the value down by audience. For employees, the goal is to "earn the commute" with an office experience that works every time, which he sees as the most credible route back from the return-to-office struggles many companies have faced. For facilities and real estate teams, he says Cisco has identified significant cost savings across its own 32 offices, through smarter capacity planning, rebuilding rooms to meet specific needs, and understanding densification.

The third audience is IT. Stout says manageability now runs through Cloud Control, with AI layered in to turn network and space data into decisions.

AI is going to become a workmate to a lot of employees within the workspace.

Data Sovereignty and Devices Behind Webex's Best Quarter in Seven Years

The timing suits Cisco. In August, Collaboration posted its best quarter in seven years, growing 12% year on year with video devices up 40%. Stout credits the broader workplace conversation, device growth and interoperability, with Cisco hardware now running Webex, Microsoft Teams, Zoom and Google Meet.

He puts equal weight on sovereignty. With geopolitical pressure pushing data residency up buyers' agendas, Cisco's ability to offer on-premises, cloud and hybrid deployments has become a differentiator, he says, backed by in-country data centres.

We just committed to our UK data centre, which we're seeing drive a lot of great opportunity, knowing that the data is local.

Cisco has also opened a data centre in Japan. For regulated UK buyers weighing Webex Calling against rivals, local hosting removes a common objection before procurement even begins.

Asahi Beverages Shows the Full-Stack Workplace in Practice

Stout points to Asahi Beverages as an example of the full stack in action. The company started with Cisco's secure networking across its facility to give IT operations the right infrastructure and intelligence. It then added Cisco video devices to create an equal meeting experience for people in the office and those joining remotely.

Asahi also runs Cisco Spaces on site for wayfinding and room scheduling, which helps visitors and new starters find their way around. Stout says the data layer has become the most valuable part for Asahi, because it supports the constant reconfiguration that modern offices now demand.

Workplace Designer Brings IT and Facilities Together

The newest piece of the platform is Workplace Designer, which combines Cisco Spaces Studio with the company's Workspace Designer tool and launches from Cloud Control. Stout says it lets customers plan an entire space, from wireless and connectivity requirements to room-level choices of codec, microphones, speakers and furniture.

He sees the bigger impact in who uses it. Architecture firms, design partners and Cisco's channel can all work from the same model, and Stout says Cisco's sellers have embraced it since it was unveiled internally at the company's global sales meeting in August.

This is where facilities and IT can come together and work together.

For UC buyers, that convergence is the real story. Collaboration decisions have long been made in IT, while the rooms they live in are planned by real estate and facilities. Cisco is betting that a shared design and data layer will pull those decisions together, and that Cisco networking and devices will be the default when they are.

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