Until quite recently, messages were things one individual created and sent to another human individual or group. But the power of enterprise messaging in an interconnected world of smart devices has exploded the potential, for a continual flow of information between systems and services, and people. SAP Digital Interconnect may have started with SMS messaging, but their latest release of Live Link 365’s suite of products for enterprise developers enables far richer potential for API-driven messaging on a truly global basis.
Product Manager, Michael Smith, explained that it’s a multi-channel product designed for companies to connect them to their customers, wherever they are and whatever channel they’re using.
Connecting enterprises to every customer
SAP Live Link 365 provides Messaging and MFA APIs, and comprehensive development resources to help developers incorporate messaging into their systems. Live Link’s Messaging APIs can connect companies to their customers in over 220 countries with SMS and the most popular social messaging apps, serving that last mile link which facilitates genuinely global enterprise operation. And because the tools are intuitive and comprehensive for developers to productively engage with them to design and create each bespoke app as it is required, return on investment is rapid and time to value promptly manifest for each implementation.
This is vital in our post-touch COVID world, where notifications now drive all aspects of customer interactions — as Steven Garcia, Chief Architect, states, “we’ve seen an increase in of at least 20% traffic across all messaging platforms. Notifications of appointments, that a package is on its way, delivery updates…”
And as Smith reflected, “We’re still in the middle of COVID, and while it’s hard to know which changes in behaviours will be transitory, the growth in online shopping has helped many people discover the sheer convenience of communicating with companies through messaging — so that increased online presence for brands, and the need for API-driven communication from companies to customers, is here to stay.”
Secure, instant, and effective
While the shift to e-commerce has facilitated economic activity throughout global lockdowns and restrictions, it has also introduced new risks, particularly for naïve users – but CPaaS has a role here too, and helps
