Samsung has unveiled new details about its forthcoming smart glasses, including an eye-level camera designed to capture what users are looking at and feed that information to AI services running on a connected smartphone.
The comments, made by the company's Executive Vice President Jay Kim during an interview with CNBC offer the clearest picture yet of how the tech giant plans to compete with devices like the Ray-Ban Meta smart glasses.
Kim said the glasses will rely on a paired smartphone to process visual data captured by the device’s camera.
The system is designed to allow artificial intelligence services to analyse what a user is looking at and provide contextual information in real time.
“The important thing is AI should understand where you’re looking at,” Kim said. “Then it feeds the information to the mobile phone and processes it to give you useful information.”
The approach reflects a growing industry focus on integrating AI into wearable devices, with manufacturers exploring new ways for users to interact with assistants beyond traditional smartphone apps.
Samsung has been working with Qualcomm and Google since 2023 to develop hardware and software for extended reality devices, combining augmented and virtual reality capabilities with AI-driven services.
The partnership previously produced the Samsung Galaxy XR headset, which runs on Android XR – Google’s operating system for virtual, augmented and mixed reality devices.
The Push Toward Wearable AI
While mixed reality headsets have generated significant attention in recent years, many technology companies believe smart glasses could ultimately prove more commercially viable because they fit naturally into everyday life.
Headsets tend to be bulkier and designed for specific use cases such as gaming or immersive collaboration. By contrast, glasses are lightweight and socially familiar, making them easier to integrate into daily routines.
Kim acknowledged this difference, suggesting that XR headsets may remain part of the ecosystem but are unlikely to reach the same scale as more subtle wearable devices.
“I think XR on headset will sort of be around, but not as a sort of mass scale business,” he said.
Instead, many companies now see smart glasses as a potential successor – or at least a companion – to the smartphone.
The idea is that rather than pulling out a phone and opening an app, users could simply speak to an AI assistant or rely on contextual cues captured by the glasses’ camera. The AI could then provide directions, identify objects, translate text or surface relevant information in real time.
Competition Intensifies
Samsung will enter a market currently dominated by Meta Platforms.
Its Ray-Ban Meta smart glasses hold roughly 82 percent of the global smart glasses market, according to Counterpoint Research.
Meta’s glasses, developed in partnership with eyewear brand Ray-Ban, allow users to take photos, record video, listen to audio and interact with the company’s AI assistant through voice commands.
