Management consultant Peter Drucker wrote, "You cannot predict the future, but you can create it."
Market leaders in the unified communications space are in this position because their innovations drive the industry forward.
With this in mind, UC Today sat down with Jonah Fink, President of net2phone, to get his top five predictions for the year ahead. His thoughts and observations about the coming year follow.
The Cloud Will Not Fade
Fink predicts that the shift from on-premise systems to cloud solutions will continue. Whereas once it was a promise, today it's a reality - with additional benefits.
"The migration to the cloud from on-premise creates a nimble, flexible hybrid remote environment," Fink said. "It has opened an untethered work environment which is more purposeful and pertinent to business efficiency, collaboration, and communication."
In line with the continued move to the cloud, net2phone offers a modern, user friendly business phone app to further enable the blossoming anywhere work culture.
Let's Integrate
Not all UCaaS solutions are created equal - unless they have a sure-shot integration strategy that links to the big CRM players like Salesforce, Zoho, and Monday.com.
If you're a UCaaS provider, you've got to integrate with those CRM firms. But there are also a surprising number of vertical markets where integration is under the radar.
"Every vertical market has its own dominate CRM," Fink said. "There's a CRM for the veterinarians, for HVAC, and insurance and medical. They have workflows and workflow automations that are particular to their unique industries," he said.
One-Stop Shop. Why Not?
The term 'one-stop shop' is not just a well-worn trope. It's an enduring metaphor for everything, including UCaaS, where the power of the cloud allows businesses to handle everything in one place.
