There was a time when showing up to work meant finding your assigned desk, walking into whatever meeting room was free, and maybe glancing at a notice board if you remembered. Nobody asked if you liked the temperature. Nobody wondered if the room was actually being used. The building existed. You existed in it. That was the deal.
Now, apparently, your office is supposed to know you're coming before you do, recommend a desk based on your noise preference, and justify its own existence with sensor data and engagement metrics. The building has become accountable. And someone has to make all of that actually work.
Will White, Director of Strategic Workplace Innovation at Appspace, oversees partnerships that allow the company's workplace experience platform to layer onto existing technology stacks—Microsoft, Google, Cisco, Logitech, digital signage hardware, sensors, and collaboration displays. The platform touches nearly everything an employee interacts with during a workday: intranet, mobile apps, desk and room booking, visitor management, digital signage, and now, collaboration displays when they're not in use.
What's changed recently is that Appspace is no longer just connecting these touchpoints—it's synthesizing the data they generate. The company's new Insights Assistant uses AI to aggregate booking patterns, sensor readings, content engagement, and calendar data across the platform, then surfaces actionable intelligence for facilities, IT, and communications teams. For organizations under pressure to justify real estate costs and technology investments, this means the ability to see not just what's happening, but why—and what to do about it.
The Consumerization Problem
Appspace calls itself a "workplace experience platform," a category that took years for analysts to even recognize. The reason for the label is scope: the platform touches intranet, digital signage, room booking, desk reservation, visitor management, and collaboration displays—basically, every surface an employee might interact with during a workday, whether they're in the office, remote, or hybrid.
The goal, according to White, is to "consumerize the experience"—make it seamless, intuitive, and accessible in the way consumer apps are, not the way enterprise software traditionally is.
"In your personal life, you download an app, and if you don't like it in the first 30 seconds, it's gone. In the workplace, we often don't have that option. You show up, you get onboarded, these are the tools you get. You're stuck with it. What we want to do is make it more intuitive, more like what you're used to out in the world—so you don't have to do work to get your work done."
That philosophy plays out in hardware agnosticism. Appspace runs on Cisco devices, Logitech devices, Neat, Crestron, IDEA Cubic—whatever the customer already has. It's also natively integrated with Microsoft Teams Rooms and Zoom Rooms, meaning it works regardless of the collaboration platform in use.
One recent example: Appspace now runs on collaboration displays when they're not in a meeting. Instead of a blank "start now" screen, the display becomes a live content surface—room instructions, QR codes, HR updates, branded comms. White says the most common use case starts with facilities teams solving the "how do I use this room" problem, but once comms teams see it, they want in.
The unused real estate becomes active real estate.
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The Data Problem
Appspace pulls in a lot of data. Employees book desks and rooms. They interact with the intranet. They scan QR codes on digital signage. They walk into rooms that auto-book based on sensor presence. The platform also ingests data from Microsoft 365, Google Calendar, environmental sensors, and badge systems.
For years, Appspace has generated reports—automated summaries, Power BI dashboards—but those reports were siloed. Facilities saw room utilization. Comms saw content engagement. IT saw device health. Nobody saw the full picture.
That's changing with Appspace Intelligence, the company's platform-wide AI toolset. The centerpiece is a new Insights Assistant, which synthesizes data across the entire platform and makes it accessible to teams that wouldn't normally have visibility into each other's metrics.
"Our customers kept asking: how do we pull this together? How do we get meaningful reports instead of a 10,000-row spreadsheet? A facilities person might want to know room utilization, but it would also be helpful to know what's the engagement rate with the content on the screen. Did they scan the QR codes? We can automatically aggregate that, analyze it, and tell you: everybody books this room on Thursday, and you get the best engagement rate on Thursday—but specifically in the afternoon."
The assistant doesn't just report—it identifies patterns that wouldn't be visible in isolated datasets. It can flag which rooms are booked but rarely used. Which screens drive the most interaction. Which environmental conditions correlate with higher productivity or engagement.
It's not just measurement. It's cross-functional intelligence.
White says the pressure on facilities and comms teams to justify investments has intensified. Smaller footprints, fewer desks than employees, significant spending on collaboration tech—all of it has to show ROI. "It used to be enough to say, 'Yeah, we published these screens. I did my job.' Now they're being asked to justify the technology investment, the human investment, and prove value."
The Democratization of Sensor Data
One of the more interesting trends White describes is what he calls "democratizing" sensor and IoT data. Traditionally, environmental sensors—air quality, temperature, noise levels—are used only by facilities teams to make operational decisions. Employees never see it.
Some Appspace customers are now surfacing that data directly to employees through the booking interface. When someone searches for a room or a desk, they can filter by environmental conditions: quiet or loud, cool or warm, high or low air quality.
"It's about empowering people to make those choices versus mandating: no, you sit at this desk whether you like it or not. We're seeing a big trend toward letting employees work the way they want to work."
This is part of a broader shift: taking the infrastructure investments organizations have already made—sensors, collaboration displays, booking systems—and finding additional uses for them. The collaboration display that cost thousands of dollars now serves comms content when idle. The sensors that were installed for space optimization now inform employee choice.
The technology stack stops being a cost center and starts being a multi-use asset.
White says this is where the conversation is heading over the next 12 months. "Now that we have all the data, we see the trends more clearly than we did in the past. So now let's act on it. How can we optimize the spaces? How far can we take it?"
