Going that one step further has always been the key to 9’s success and a newly improved Value-Added Services portfolio once again demonstrates how determined they are to help their Partners achieve their goals.
As well as providing a complete UC product and services offering, 9 has invested a great deal of time into developing a “value-added services” support system for their partners to enable them to sell with confidence and succeed in unfamiliar markets.
Before we found out more about the services themselves, we thought it would interesting to hear more about the difficulties 9’s partners faced and what the company does to identify them before providing a solution with 9’s Director of Partners, Adam Cathcart.
In a world so heavily focused on digital transformation (DX), many businesses are now crossing over into new, evolving markets to capitalise on the rocketing trends of products and services like cloud technology, IT and mobile.
“A number of our Partners, especially from backgrounds outside of telecoms, can lack the experience or resources to sell and fully support this product set."
However, as Cathcart went on to explain, once a new partner is found, 9 runs them through a comprehensive on-boarding process including offering a set of three value added services to help ensure that the Partners are comfortable and ready to sell.
“Our Purple Partner Programme supporting service is designed to get our Partners up and running with the products we offer and we help them reach this stage with a plethora of resources, such as video content, training, workshops and all the marketing collateral they need to encourage sales.”
Next is a Virtual Office, a service which provides Partners with a full back office function where customer service, provisioning and support are all handled by a dedicated team at 9’s HQ, who work under the Partner’s brand name.



