8x8’s no-code Automation Builder enhances customer and employee experiences.
Deployed via 8x8 Connect, the Automation Builder eases the workload for development teams and the reliance on developer infrastructure.
The solution boosts customer experience by enabling various job roles, such as customer support and marketing teams, to build engaging experiences for customers.
Marc Magnin, Head of Product, CPaaS at 8x8, Inc, said: “The point of automated functionality is to eliminate manual work and repetition while enabling processes to scale, and that’s exactly what we’ve done with 8x8 Connect Automation Builder.”
“Automation Builder allows users to now leverage a convenient no-code, visual interface to design communication workflows and deploy them on 8x8 Connect.
Further, it allows companies to automate their customer engagement at scale without putting strain on development teams or running developer infrastructure.”
8x8 Connect is a multi-channel communications management platform which provides organisations with the ability to manage voice and text messaging campaigns over multiple channels with real-time reporting and analytics.
By adding the 8x8 Connect Automation Builder, users can leverage its cross-channel orchestration capabilities within a consolidated interface. As a result, users will be able to see the wider context of communications, as well as actionable data streams from sales and marketing software.
Features of the 8x8 Connect Automation Builder include automated workflows, customisable iterations, and drag and drop modules for complex workflows, and pre-built templates.
The solution also has a communication workflow builder for channels such as voice, chat, and SMS, and enhanced processes for marketing, customer support and operational managers.
