Joel Neeb has been named 8x8's new Chief Transformation and Business Operations Officer to oversee the next stage of the company's CX revolution and business growth.
Reporting directly to 8x8 CEO Samuel Wilson, Neeb will oversee 8x8's next phase of customer experience transformation and strategic initiatives. The business highlights Neeb's remit to align these efforts with operational outcomes, aspiring to drive organisational excellence and cultivating a culture of accountability and innovation.
Neeb said:
In my experience helping companies navigate transformations, I’m convinced that we’re entering an era where unified, intelligent communications will be the key to business success. 8x8’s integrated platform is uniquely positioned to help organizations uncover the genuine voice of their workforce, their mission, and their customers, and I’m thrilled to join the team as we lead this revolution in business communications and customer experience."
8x8 suggests Neeb brings a unique blend of leadership experience from both the SaaS industry and high-stakes military operations. As Vice President of Execution and Transformation at VMware, he led a cultural and operational overhaul for the 40,000-employee organisation while driving the launch of VMware's AI roadmap and strategy.
Previously, as CEO of Afterburner, Inc., Neeb guided a team of over 100 elite professionals—including former fighter pilots, Navy SEALs, and Army Rangers—in delivering performance breakthroughs for global organisations. 8x8 emphasises that his expertise in fostering innovation and precision execution stood out in this role.
8x8 adds that Neeb's distinguished military career as a United States Air Force F-15 mission commander further underscores his leadership pedigree. He led 300 senior combat pilots and managed a $150 million annual flight program, demonstrating mastery of strategic planning, team coordination, and mission-critical decision-making.
“We have a very exciting opportunity right now to accelerate 8x8's transformation plan and demonstrate increased impact for customers and partners, an opportunity that is dependent on a highly focused and dedicated leadership team aligned to our strategic initiatives,” said Wilson.
“Joel has a remarkable career leading high-performance teams through strategic and cultural transformations, creating operational excellence and driving growth. We are excited to add his unique blend of strategic vision and hands-on execution to our leadership team as we enter the next phase of our growth.”




