The companies that have seen the most success during the COVID-19 period are mainly those in the cloud space, or at least those most willing to migrate critical collaborations and communications to the cloud. This could be due to the nature of the cloud. It is resilient, docile, and lets you scale up and down as needed to deal with larger-than-normal remote worker influxes.
Dinosaur companies, as I call them, will either cease to exist or get with the program and accept some form of digital transformation during the COVID-19 era. Even companies that are pure cloud will have to reconsider which features are important to customers who find themselves with a more comprehensive remote workforce. Many of these firms have remote employees for the first time.
2600Hz Head of Marketing, Alisa Bartash, told me during a recent chat, the pandemic's allowed developers there to demonstrate the necessity of the cloud. I'm told, already, the company's made major updates to its opensource platform, KAZOO. She said they've been hard at work and recently announced the launch of a beta desktop application, softphone, and video conferencing systems.
According to Bartash, the video conferencing system, now in beta, has over 25 flexible layout options and screen sharing capabilities, I'm told.
"Our desktop app is free of charge for 2600Hz clients, and we intend to keep it free even after Coronavirus"
When the pandemic first started making headlines, Bartash said the company realized it had to examine the company's product road map to accommodate an influx customers who now work remotely.
