Zoom Chat is changing its name to Zoom Team Chat and getting new features as part of a campaign to highlight its wider capabilities that are often better known with competitors.
Zoom Team Chat provides users with chats and channels, which can be used to keep the team connected, stay on track with projects, and connect workstreams.
New features of Zoom Team Chat include sharing in-meeting Chat to team chat, scheduling meetings from chats and channels, Reminders, third-party integrations, and more.
Janine Pelosi, Chief Marketing Officer at Zoom: "What started as a video meeting app quickly moved into broadcast webinars, connected conference rooms, and more, and it continues to evolve and expand.
"Now you can use Zoom to connect teams on and off video, reimagine your workspaces, engage new audiences, delight your customers, and build new innovations –– all on the Zoom platform you know and love.
"This evolution is more than a decade in the making. You will see it reflected today in our new look and refreshed visual identity. You'll also see it in the innovation in our product offerings."
When people think of Zoom, they tend to associate it with video; a hangover from the pandemic. For a while now, Zoom has been keen to show itself as more than just a video provider.
Like Teams, it wants to be viewed and used as an entire platform, offering everything from video, chat, and collaboration tools to hosting third-party applications and integrations.
Zoom's new campaign logo is advertising the many aspects of its platform, and the sometimes-forgotten Zoom Chat is being brought into the limelight with a new name, new features, and even bagging the first 'O' in Zoom's new logo.
Much of Zoom Chat's functionality is comparable to Slack's chat features, but without public awareness, Zoom may as well not have these capabilities.
This campaign isn't just a lick of paint. Zoom is adding real value to the platform with these features, and it has been consistently upgrading and remodelling its platform over the years.
In the past year alone, Zoom has introduced three new products through its Zoom Whiteboard, Zoom Contact Center, and Zoom IQ for Sales.
New Zoom Team Chat Features
The following feature additions to Zoom Team Chat are expected to be released later this month.
Share In-Meeting Chats: By turning the Team Chat on, the host can share the in-meeting Chat to Team Chat, saving important links or information shared during meetings.
Schedule Zoom Meetings: Zoom Meetings can now be scheduled within chats and channels, making it easier to create meetings for the intended participants.
Reminders: Chat messages can be flagged to create a reminder which will notify users at a later time. This is designed to prevent users from failing to respond to important messages but creating time in the interim to get more pressing work completed.
Respond to Meetings via Chat: Users now have the ability to respond to an incoming meeting via Chat to let them know if they are busy.
Third-Party Integrations: Zoom Team Chat applications can be streamlined to users' workflows.
Anywhere Chat: Team Chat for Progressive Web Apps (PWA) enables access to Team Chat from a browser, which allows users to collaborate in Chat outside of meetings without relying on the Zoom client.
Zoom's Campaign Logo
Zoom is keeping its main company logo the same, but it has created a campaign logo by adding new colours, typography, and product icons.
