Zoom feels it has outgrown its reputation of being a video conferencing service and wants to be known as an ‘AI-first collaboration platform’.
While Zoom continues to provide its famous video telephony and online chat services, it has expanded over the years into a comprehensive unified communications and collaboration solution.
The revelation came out of a Fortune interview with Graeme Geddes, Zoom’s Chief Growth Officer who told the US business magazine: “[Zoom is] so much more than just video meetings.
“Video is our heritage, so we are going to continue to lean in there, push the market, there’s a lot of innovation that we’re doing, but we’re so much more than that.
“We want to be known as an AI-first collaboration platform.”
Geddes gave an example: “[Workvivo, which was acquired by Zoom] has nothing to do with video.”
“We are helping our customer in the way that their customers show up to their website having a chatbot automation service that can escalate into a phone call.
“[There are] a lot of workflows that have no video involved.”
Redefining Zoom
The word “Zoom” has become synonymous with video conferencing, but its has for some time been adding features that allow users to perform more and more work-related tasks within its platform.
Take Zoom Workplace, which was launched In March this year, to bring its communication, collaboration, and workplace management solutions into a single unified hub.
It has also been riding the AI wave alongside Microsoft and Google for some time now. In September, 2023, it introduced generative AI-powered digital assistant ‘Zoom AI Companion’ and, the following month, its AI assistant hit one million meeting summaries as it simultaneously launched AI-powered Zoom docs.
