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Why Rising Workforce Wellbeing Costs Aren’t Paying Off

Employers are spending more on workplace wellbeing while absence and mental health challenges continue to rise, raising questions about whether traditional benefits are addressing problems early enough and whether businesses need to rethink how support is delivered, measured and accessed

Workplace wellbeing has never lacked investment. For two decades, employers have added benefits layer by layer: a helpline here, a meditation app there, a coaching session bolted on after a weak engagement survey. The assumption was simple: give people enough options and someone will use them when needed. That assumption is now failing.

Behavioral health claims among US employer plans rose 17% in 2025 alone, according to Brown & Brown's healthcare cost outlook, now ranking among employers' top-five spending categories. Meanwhile, the problem that spending should fix is worsening. The UK's CIPD recorded average sick leave of 9.4 days per employee in 2025, the highest in 15 years, with mental ill health now the leading cause of long-term absence. The World Health Organization estimates depression and anxiety cost the global economy $1 trillion a year in lost productivity. Spending is rising alongside the problem it is intended to address, a combination any finance leader would flag as a program failing its purpose.

But if employee wellbeing can't be addressed by money alone, how can it be solved? Tim State, Founder and CEO of Altus, has seen the issue from both sides, as a solutions provider and a CPO at enterprises, and he thinks the answer lies in reexamining the system itself.

What Increased Spend Doesn't Equal Wellbeing

The clearest symptom that spending isn't translating into employee wellbeing is a number HR has tolerated for years: EAP utilization. State notes that "well over 80% of large employers offer these EAPs," which can be genuinely useful for the issues behind rising absence, but, as he explains:

"famously, the utilization of those programs tends to be in the lower single digits."

That's no exaggeration. Mental Health America puts EAP usage at roughly 4% of eligible employees, unchanged for more than a decade despite near-universal availability. A benefit nearly every employer buys and almost no one uses isn't a strategy; it's a compliance line with a budget attached.

Part of this is structural: wellbeing is delivered as "a broad menu" that asks "the individual person to navigate" it exactly when they have the least capacity, State argues. UK labor research backs this up: a deterioration in mental health affects absenteeism more than three times as much as an equivalent physical decline, so those least able to self-navigate a complex portal are disproportionately the people the system is meant to serve. Systems built around individual initiative fail hardest for people in genuine crisis.

The second driver is more unsettling: a shift in who employees trust. State observes that "more workers than ever have begun talking to an AI chatbot about their stress," while trust in direct leaders is "moving" in the other direction. A 2025 survey covered by Inc. found that more US workers would be completely honest about work stress with a chatbot, at 20.9%, than with their manager, HR or leadership combined. Fullstack HR found that 97% had sought advice from a chatbot instead of their boss. Employees aren't refusing to discuss stress. They're choosing where to do it, and increasingly, it isn't the system their employer built.

A third driver follows: employers measure the wrong signal. "The industry is very good at measuring utilization and risk after the fact and not good at recognizing deterioration early," State says. Dashboards track logins, claims and survey completion, arriving after a problem has materialized rather than capturing what precedes it. With UK long-term sickness at a decade-plus high and billions spent with, in State's words, "mixed results," the issue isn't a shortage of data. It's that the data describes what already happened.

How Businesses Can Build a Better System

State's answer isn't another benefit for the pile. It's a change in what the pile is for. He says employers should

"pivot from thinking about well-being as a menu of programs and start thinking about it holistically and as a relationship."

This, he explains, is built on continuous, contextual contact rather than a quarterly portal visit. If people disengage from navigation-heavy systems and self-select into conversational ones, the fix is to meet them there.

That means shifting from lagging to leading indicators. Instead of waiting for a claim or annual survey, State advocates "continuous interactions" embedded in daily work to catch deterioration while it's still addressable. This mirrors how real-time pulse surveys have displaced annual reviews elsewhere in HR, since yearly cycles move too slowly for problems that build over weeks.

Personalization is the second lever. A single resource set cannot plausibly serve, in State's own example, a 28-year-old facing money stress and a 55-year-old caring for an aging parent, yet most platforms offer both identical options. Contextual, AI-assisted delivery that surfaces the right support at the right moment, rather than presenting a catalog to search, is the practical response. It's the "engagement layer" that can help reach employees when they need support and avoid losing those who would otherwise not engage with the system at all.

The final shift is what employers demand from the vendors they pay. State wants them to raise "the evidence standard" and "stop accepting utilization dashboards" as proof that an intervention improved outcomes, rather than simply showing that someone logged in.

Harnessing Engaged Employees

Rising spending alongside worsening outcomes isn't a funding problem. It's evidence that a model built for an era of discrete benefits hasn't kept pace with how work has changed. State's framing of wellbeing as workforce "viability" rather than a line item matches the data.

What makes this moment different is technology that can close that gap without adding another app to the pile. The same conversational AI absorbing employees' honest disclosures could, done well, surface those signals back to employers in aggregate.

Those that do this could reduce spending while increasing engagement, addressing an issue that has long plagued HR teams and workforce leaders. Given the pressure already visible, that reckoning is coming whether employers are ready for it or not.

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