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NewsUC&C51m · 09:01 GMT · 6 min read

Why Meeting Interoperability’s Next Phase Is About Data

As native cross-platform meeting join becomes standard across Teams, Zoom and Google Meet, Pexip’s Jordan Owens explains why specialist interoperability still matters for complex enterprise estates, and why the next goal is letting users bring their data and AI tools into any meeting

Meeting room interoperability spent years inching forward one vendor deal at a time. Microsoft opened the door in 2022 when Direct Guest Join let Teams Rooms join Zoom meetings, and the pace has picked up sharply in 2026. At ISE in February, Google and Microsoft announced two-way interoperability between Google Meet hardware and Teams Rooms, and Microsoft has since begun rolling out SIP-based cross-platform join for Teams Rooms on Android.

For enterprises running Teams, Zoom, Google Meet and Webex side by side, with a mix of room hardware to match, that progress is welcome. It also changes the conversation. With basic cross-platform join becoming a standard feature, the pressing questions now concern how well a room joins, which features survive the connection, what governance the organisation needs to apply and, increasingly, whether users can bring their own data and AI tools with them.

Jordan Owens, CTO for the Americas at Pexip, sees the industry’s renewed focus on the issue as good news for customers and vendors alike. As he told UC Today:

“For a long time, we’ve believed strongly in interop. You should have the flexibility to choose what you want, I should have the flexibility to choose what I want, and it should just work.”

That expectation marks a real change in how organisations approach collaboration technology. During the pandemic rush to video, many businesses standardised on a single platform and designed their room estates around one vendor. Those environments are far less uniform today. Organisations meet more often with partners, customers and suppliers, divisions within the same business may have chosen different platforms, and mergers, acquisitions, regional requirements and legacy investments all add complexity. Owens said end users have stopped tolerating the friction that creates:

“End users no longer accept ‘I have to force you to dial into my meeting platform’ or ‘you have to force me to dial into yours.’ They just expect it to work.”

Native Meeting Interoperability Suits Single-Platform Organisations

That rising expectation is driving much of the current interop momentum, but it leaves IT leaders with a practical question: when is native interoperability enough? For organisations with a largely standardised estate that only occasionally joins meetings on another platform, Owens believes the answer is straightforward.

“If I’m a homogeneous organisation, let’s say a Microsoft Teams shop or a Zoom shop, and all of my rooms are Microsoft Teams Rooms, or Zoom Rooms if I’m a Zoom shop, and I only join third-party meetings as a guest on rare occasions, these native interop solutions are fantastic. There’s little reason for me to venture out into some of the more complex interop solutions.”

The expanded native options should suit a large number of organisations, particularly those that want to remove friction from occasional external meetings without adding another layer of technology to manage.

Where Native Interop Falls Short for Multi-Platform Enterprises

Large enterprises rarely stay homogeneous for long. A multinational may run several platforms across its business units, different room systems in different regions, regulated teams with data-residency obligations and specialist workflows that go well beyond placing a video call. At that point the discussion moves from basic access to the quality and control of the meeting experience.

Owens draws a clear line between being admitted to a meeting as a guest and joining it with a native-like experience. A business might want a Teams Room to join a Zoom meeting hosted by another internal division without users waiting in a lobby or losing the use of multiple displays.

“Where native interop starts to struggle is where I have more advanced requirements and more advanced features I need to take advantage of.”

That shift has also changed the nature of Pexip’s sales conversations. Customers no longer need persuading that interoperability matters, which leaves the company free to focus on the environments where specialist capability makes the biggest difference.

“We no longer spend any time talking about why interop. We spend much more time talking about why Pexip and the value we bring to the table.”

Data Sovereignty Drives Demand for Advanced Interoperability

Those environments tend to be multi-platform estates, high-security organisations and businesses with strict requirements around governance, reporting and data control. For them, interoperability sits within the wider technology and compliance strategy as much as the user experience.

Data sovereignty is a big part of that picture, and it is spreading well beyond the public sector. Government agencies have long needed visibility of where their data resides, who can access it and how it is managed. Healthcare, financial services, insurance and suppliers to government are now adopting the same standards, Owens said.

“Anybody facing greater scrutiny around what they do with data is starting to impose similar or the same data sovereignty and data control requirements as government agencies.”

For these organisations, getting a room into an external meeting is only the first step. They also need to know where meeting data is stored, how it is protected, which controls apply and how activity can be monitored and reported. Those requirements are likely to keep demand for advanced interoperability healthy even as native offerings mature and basic join settles into a baseline capability.

From Meeting Interop to Data Interop Between Meetings

Owens expects the next phase to raise the stakes further. He sees the industry moving beyond simply joining another platform’s meeting and towards what he calls “data interop between meetings”, where participants keep access to the tools, information and AI capabilities of their own collaboration environment wherever a call is hosted.

“Meeting interop is no longer about meeting interop. It’s about data interop between meetings.”

The timing matters. Microsoft, Zoom, Google and Cisco are all building AI assistants deep into their platforms, and those assistants are designed first and foremost around meetings hosted on their own service. Owens wants the host platform to stop dictating which tools a participant can use.

“If I’m a Zoom shop, I should be able to use Zoom AI Companion when I dial into a Teams meeting and get the value out of that. If I’m a Teams shop, I should be able to access all of my data that’s resident in OneDrive while I’m joined into another platform’s meeting.”

Delivering that will be difficult. It requires careful work on identity, permissions, security, residency and data governance, along with genuine cooperation between platform providers, interoperability specialists and the enterprises caught in the middle. The ambition is a model where people join from their preferred endpoint, cross platform boundaries freely and keep the context they need to do their jobs. Owens said:

“All of the information I have access to, and need to interact with the meeting I’m in, should be at my fingertips, regardless of where that meeting is hosted.”

For IT leaders, that turns interoperability into a broader strategic question. Making cross-platform meetings easier to join is the immediate priority. The longer-term task is making sure people can work effectively, securely and consistently in any meeting, whoever happens to be hosting it.

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