In business, it pays to give the customer what they want.
Functionality, quality, reliability, value for money; all are givens, of course.
However, there is one other highly-desirable aspect to an offering which can differentiate – and that’s choice.
When that choice is between the top two products in the market, both you and your customer are in a good place. So it is in the unified communications reseller channel where, for service providers in the middle of the supply chain, the ability to provide end users with Cisco Webex and Microsoft Teams creates a competitive edge.
All they must do is partner with a vendor that can make it happen.
“More and more small to medium-sized businesses are seeing the recent benefits of deploying feature-rich communication and collaboration platforms but many were already dependent on either Cisco or Microsoft ecosystems – that’s why it’s so important to be able to offer both Webex and Teams integrations,” says Fabio D'Alberto, Product Marketing Manager at global service provider Iristel, whose partnership with leading vendor Dstny for Service Providers enables them to do just that.
“We believe in a customer-centric approach and never force a particular solution on an organisation if it doesn’t fit their needs. Working with Dstny means we are able to offer seamless voice integrations for both Webex Calling and Teams Operator Connect. It means our customers can continue to work within an environment they are familiar with whilst simultaneously sweating their investment.
For us, it means we can easily and cost-effectively manage and service customer needs whilst simultaneously cementing and extending those relationships. In short, everyone wins.”
Importantly, the Dstny ‘Carrier Automate’ solution back-end smarts – which sit invisibly in the background of its service providers’ own-branded unified communication platforms – bring the management of both Teams and Webex onto one, easily-accessible interface, simplifying processes, enhancing operational resiliency, and driving efficiencies.
The early-to-market, platform-agnostic nature of the Dstny solution also comes at just one price per seat regardless of whether end users opt for Webex, Teams or any of the other competitors that exist.
