You can always count on tech to turn investment into return.
After all, there’s not a platform, app, solution or service that isn’t geared towards improvement, simplification or efficiency.
In some cases, of course, the tech in question is inherently costly.
The long-term returns may well be easily demonstrable, but for many organisations the capital expenditure is simply too big to bear.
But when relatively small outlay results in positively disproportionate profit, it’s a proverbial no brainer.
And nowhere is that dynamic more at play than in the procurement and deployment of audio video conferencing kit.
Yes, it’s possible to spend big on uber-brands that boast high-end specifications.
But – thanks to ever-expanding choice due to the work from home revolution – reliable, high-quality functionality is now present at all price points.
And that means ROI is pretty-much guaranteed.
“Everyone now accepts that meeting and collaborating virtually via video saves time and money,” says Allard Boer, Chief Financial Officer at global value-for-money digital accessories provider Trust International, whose affordable plug-and-play 4K-resolution ‘Iris’ conferencing camera delivers big on that front.
“Trust makes no bones about its compelling price-point appeal but we are also fully committed to ensuring we offer high-quality products, service and support.
“Iris provides striking video conferencing quality and enables a great, interactive user experience at a price that is extremely compelling.
“It is priced lower than many other cameras of its kind but it performs just as well, if not better.
“It’s hassle-free, easy and cheap; delivering the kind of return on investment that was unheard of just a few years ago.
“It is the underlying video conferencing functionality that is responsible for the transformation, and it is capable of delivering benefits to all users, regardless of the level of investment.
“That is quite a trick to pull off, even for technology.”
In the two years since the pandemic struck, organisations forced to do business virtually have experienced huge savings.




