Delivering a positive employee experience is more critical than ever, and UC leaders play an invaluable role. Communication displays, including digital signage and real-time dashboards, are emerging as powerful tools to enhance transparency, engagement, and workplace satisfaction.
These visual systems streamline the flow of critical information, support team alignment, and reinforce a culture of recognition and inclusion. For IT and UC leaders, leveraging comms displays is about fostering a connected, informed, and motivated workforce.
For our latest UC Round Table topic, “Utilizing Communication Displays For Positive Employee Experience,” we spoke with experts and executives from Intrado and Lightware about how communication displays contribute to a more engaging and productive employee and student experience, the biggest challenges in implementing communication displays effectively and how organizations overcome them, how businesses best integrate collaboration displays with existing UC platforms, and the evolution of displays in shaping the future of employee engagement.
How do communication displays contribute to a more engaging and productive employee and student experience in hybrid and on-site workplaces and education organizations?
Liz Nguyen, CTO at Intrado
Nguyen affirmed that communication displays support a safer, more engaging, and more productive environment by ensuring critical information reaches people where they are—on-site, hybrid, or remote.
"In workplaces and schools, they provide real-time visibility into safety alerts, emergency instructions, and important updates, helping prevent confusion or delay during urgent situations," Nguyen said.
"Beyond safety, they reinforce connection by sharing key messages, schedules, and recognition in high-traffic areas. This keeps everyone informed, aligned, and focused without relying on email or meetings alone."
István Kozma, Head of Strategic AV Alliances at Lightware
Kozma outlined that whether it's a huddle room or a mid-to-large meeting room, the minimum collaboration requirement nowadays is sharing your presentation or files in the meeting.
"This need is justified not only by the presence of remote participants, who must be seen on the screen, but also by the local meeting experience," Kozma said. "I can hardly imagine even a one-on-one meeting without sharing any content with the participant(s), and even if so, it is really a pain to look at a 14' laptop screen. Displays help to immerse local participants in the shared content or let remote participants show their reactions and emotions."
Kozma noted several other use cases for the displays. "One example is to use it as a background or welcome screen," he added. Showing the company logo or information about upcoming meetings is also possible. Just imagine how helpful it’d be to show a 'user manual' for the AV equipment in the room. All this can be done with a communication display."
What are the biggest challenges in implementing communication displays effectively, and how can organizations overcome them?
István Kozma, Head of Strategic AV Alliances at Lightware
Kozma asserted that the biggest challenge is choosing the right device for the application. Displays come in various sizes and designs, with highly diverse feature sets. In this instance, size depends not only on the room size, but also on the content.
"For example, in a corporate environment where Excel sheets, numbers, and figures are displayed, larger devices are a must," Kozma said. "However, while playing movies or so, a relatively smaller display is enough to give an enjoyable experience."
"We must consider the build quality and reliability of the device as well. Operating hours of the meeting room, thus the displays change everything. One can buy cheaper units if a 16/7 operation is enough, or they need to spend a little more if a 24/7 working time is necessary."
Kozma also highlighted that meeting room malfunctions and failures are ultimately more expensive for the company than paying the extra cost for a higher-quality device. He stressed that specifications such as resolution, brightness, and connectivity are not worth mentioning since all the new displays on the market can easily do 500 nits and 4K 60Hz.
"For sustainability reasons, power consumption should be considered as more and more companies lean towards 'green' policies and standards," Kozma continued. "Turning off the displays when not in use saves power and supports the longer lifecycle of the device. This is where room automation comes in handy to manage and control room assets."
Liz Nguyen, CTO at Intrado
Nguyen underlined that communication displays are often a primary means of conveying emergency information to in-office employees. One of the biggest challenges Nguyen outlined in effectively utilizing these displays during incidents threatening worker safety is ensuring that emergency alerts and safety messages are delivered to the correct people as soon as possible.
