Recently, last week I had the opportunity to attend the annual partner event for thevoicefactory, soon to be Evolve IP. Last year, the company announced that it was being acquired by Evolve IP, and this year, their partner event allowed me to learn where the business is headed with Evolve IP at the helm.
I caught up with Paul Harrison, the MD for the UK operations of thevoicefactory, and he kindly allowed me to join in the event, which was this year hosted at the incredible BAFTA venue. The BAFTA venue is one of the most impressive event spaces in London, located in the heart of Piccadilly. The impact of the venue was enough to show everyone attending this year's partner event just how much quality they had to look forward to from TVF.
Introducing a New Era for thevoicefactory
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Guy Fardone[/caption]
The partner event was brimming with things to do and innovations to explore. The Expo room was packed full of solutions from a range of leading vendors, including Cisco, Poly, Mondago, Axixi, Yealink, Dubber, and a host of the company's other UK partners. After a quick tour around the exhibitions, I was ready to take my seat for Paul's initial introduction to the event, where he discussed the growth of thevoicefactory in recent years.
The business has been doing incredible things with their BroadSoft BroadWorks platform and multi-vendor approach to communication. One particular area where TVF saw a lot of success lately, was in the hospitality space, where they currently serve an impressive 450 hotels across 37 countries.
As part of his speech, Paul announced perhaps the biggest news of the conference - which was that thevoicefactory would be officially rebranding as Evolve IP. This makes sense as Evolve IP continues to build on its global growth strategy, with a business in the Netherlands and North America (HQ) too.
Following this revelation, the CEO of Evolve IP, Guy Fardone, took to the stage, discussing the incredible opportunities available in the cloud today. Matt Townend of the Cavell Group, shortly followed Guy and shared some up to date industry stats like:
- Adoption of UCaaS has risen to 16% in the UK
- SIP trunking has broken the 3 million market, but growth is starting to slow at 6.2%
- The UK is leading the seat numbers in the European cloud comms market at around 4 million
Inspiring Insights from the Evolve IP Event
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Matt Townend[/caption]
Aside from providing us with the latest facts and figures, Matt Townend also gave the attendees at the event some interesting points to ponder. For instance, he discussed the fact that flexible working is growing increasingly important, and that the growth of cloud is being driven somewhat by this change. Additionally, the rise of new generations in the workplace is driving the need for more mobile environments and digital transformation.
According to Matt, the elephant in the room right now is the increasing growth of collaboration. While there's a lot of competition going on, there's also a lot of opportunities, particularly as we begin to implement AI into the collaboration space. Talking bots, conversational interfaces, chatbots, and more will allow us to get to know our customers better and innovate as a result. Now that there's so much choice in the market, companies need to find a way to differentiate themselves with something awe-inspiring.
Matt's conversation gave way to a host of exciting and intriguing sessions - too many for me to cover in just one article. Adam Zoldan, Director and Co-Founder of Knight Corporate Finance, discussed what service providers and partners need to do to prepare for the future and remain competitive today. Cisco came in with a slick presentation from Chintan Patel too. His refreshing take on connected devices, conversational interfaces, and IoT was very inspiring.
Simon Horton[/caption]
