UC Today is proud to launch UC Partner Trends 2024, a video series designed to provide channel leaders with the insights and knowledge needed to navigate the rapidly changing world of unified communications and collaboration.
In UC Partner Trends 2024, winners from the prestigious UC Partner Awards give their unique perspectives on the biggest challenges and opportunities facing the industry.
This year, senior executives from the likes of Cisco, Zoom, Ziro, and Digital Space offer insights into the trends they’ll be focusing on this year.
Kristyn Hogan, Vice President of Global Collaboration Partner Sales at Cisco, highlighted three key customer trends driving opportunity for channel partners: reimagining work, reimagining the workspace, and reinventing the customer experience.
Hogan also offers tips for maintaining profitability, including having conversations with customers, demonstrating technology, and leveraging partner programme incentives.
Nathan Steadman, Practice Director for UCC and Networking at Digital Space, highlighted issues that enterprises as facing around unified communications, including adoption, training, reliability of home connections, and security.
