Alongside UC, the collaboration industry certainly rose to the challenge of the global health crisis. As the world shifted overnight to working from home, being able to communicate and work together with remote colleagues suddenly became essential, and many individuals and organisations grabbed the nearest solution they could get their hands on to download — with surprisingly few high-profile disasters.
But we transition from lockdown into a long-term strategy for hybrid working, lessons have been learned, and information security decision-makers are keen to provide relevant and comprehensive tools to their teams rather than off-the-shelf solutions. Once size rarely fits all perfectly, and when applications don’t quite fit with the work to be done then shadow IT with all its inherent risks is an inevitability.
A perfect fit
A trusted and tailored collaboration solution will provide the sustainable underpinning to an effective work-from-anywhere policy, and to achieve this, PGi GlobalMeet is now being delivered exclusively through partnerships with local carriers — businesses which understand their markets, have established brand equity, and who are facing demand for video and other functionality now regarded as the baseline expectation.
This unique go-to-market strategy is repositioning PGi as a non-competitive partner to carriers, who can design the exact product they need via a completely private-labelled provision.
As Gahn Lane, VP Global Strategic Channels and Alliances, explained, “they can brand it themselves, add their colours and logos, and build it directly into their menu bars for native access. We provide them with enterprise-class security, and deliver it across the cloud — using their data centre of choice. They know best how to package it, and go to market where they are. PGi’s focus is to allow them to differentiate themselves, and do it profitably.”
Trusted partnership
This is a powerful attraction for carriers, who have recently found themselves competing with the likes of Microsoft Teams direct routing, moving into their territory as a call provider. There are plenty of customers who have had a decades-long relationship with their local carrier which they trust and rely on, and voice still supports a fundamental part of their communications strategy.
