Zoom Surveys, a new solution launched by Zoom in November 2023, offers companies a new way to engage employees and collect crucial insights from their teams. The offering builds on Zoom's pre-existing survey and poll capabilities to better align and synergize staff.
Before Zoom Surveys, companies could already automatically send surveys to employees at the end of a Zoom meeting, collecting insights on how valuable or productive the session was. Now, Zoom says its upgraded survey function will extend this capability across its wider portfolio of tools.
The new Zoom Surveys allows users to quickly create, edit, and respond to surveys and polls inside and outside meetings. Here’s everything you need to know about the solution.
What is Zoom Surveys? The Basics
Zoom Surveys is essentially an extension of the survey functionality already built into Zoom meetings. Now, instead of simply collecting information at the end of a meeting or webinar, companies can leverage a standalone “survey service” to engage with employees and customers.
You can create a branded survey featuring your logo and colors and share it with your audiences via a link. Plus, you can access behind-the-scenes analytics and reports offering insights into the results of your surveys in one unified environment. According to Zoom’s head of productivity applications, Darin Brown, the tech giant built this tool to address the needs of the evolving workplace.
Different people have different working styles and communication preferences. Zoom wanted to make it easier for its users to collect insights from their entire audience rather than just those attending their meetings.
With Zoom Surveys, anyone can produce a survey within the native Zoom platform and share it with any contact they like.
The polls and surveys are hosted in a user’s personal library, along with all collected data. Users can aggregate data by meeting, link, webinar, or individual response. There’s even an option to create and automatically deliver “default” surveys to webinar and meeting attendees.
The Benefits of Zoom Surveys
Zoom Surveys allow users to collect meaningful feedback and insights from various groups. A contact center leader can send customer surveys to learn about their experience or track satisfaction scores. Alternatively, a sales supervisor could send surveys to all their team members to track engagement rates and performance metrics.
While creating similar survey experiences through integrations with the Zoom platform was already possible, this native offering has some distinct benefits. The Surveys solution is seamlessly embedded into the entire Zoom platform, from Zoom chat to meetings and webinars.
Users don’t have to jump into another app to create a survey or poll. They can simply thread surveys into their existing workflows with minimal effort.
Plus, with Zoom surveys, users can access other benefits like:
- Customization: Users can customize surveys and polls with brand visuals, unique background colors, and company logos.
- Automation: Zoom users can schedule surveys and polls for automatic delivery, reducing the repetitive tasks involved in tracking metrics and customer satisfaction.
- Simplicity: Since Zoom Surveys can be shared via a link, it’s quick and simple to request feedback from anyone, whether a customer or a meeting attendee.
The Key Features
Like many leaders in the UCaaS and collaboration space, Zoom has been rapidly introducing updates to its portfolio in the last year. There’s every chance we could see new features emerging in Zoom Surveys, powered by features like Zoom’s new AI companion or Zoom Docs.
At the moment, however, Zoom Surveys features the following capabilities:
- Customization: As mentioned above, companies can use predefined survey templates or customize their surveys with different colors and graphics.
- Question logic: Survey owners can build specific paths for every respondent based on their answers. Currently, this feature is only available for surveys with single-choice questions.
- Default surveys: Companies can create default surveys, automatically shared with webinars and meeting attendees at the end of an interaction.
- Enhanced results view: Survey owners can aggregate survey results differently, breaking insights down by meeting, webinar, link, or individual response.
- Digital library: All Zoom Surveys and polls can be stored in a specific personal library, so users can review them whenever they choose.
Pricing and Availability
In a blog post announcing the arrival of Zoom Surveys, the tech giant revealed the feature would be available immediately, at no extra cost to Zoom Contact Center and Zoom One customers. If you already have a Zoom subscription, you can use surveys immediately.
