The answer is yes. Now, what’s the question?
It’s a mantra that demonstrates businesses’ unequivocal ability to do right by their customers, regardless of the demands placed upon them.
It speaks to agility, adaptability, and constant improvement: precisely the kind of qualities which organisations of all types crave from their technology service providers. After all, the unified nature of today’s modern communications stack is nothing if not fast-evolving.
For Managed Service Providers (MSPs), Value Added Resellers (VARs) and System Integrators (SIs), helping their customers keep pace can be a challenge. After all, businesses that depend upon cutting edge, fully-unified technological processes are increasingly reliant on their providers to keep them not only up and running 24/7, but also sufficiently able to deliver new functionality.
The key to success? Partnering with a vendor that can not only provide the solutions and the commercial models to enable all parties to thrive, but also the ‘can do’ collaborative culture needed to quickly and effectively address those businesses’ changing demands.
“Organisations must communicate in ways that their customers communicate; there isn’t a single magic bullet for all – that means MSPs, VARs and SI’s must be able to offer multiple means of solving multiple challenges,” says Stephen Glaister, Channel Development Manager at leading UK-based hosted telephony provider NTA, whose white-label suite of solutions is backed by an ‘adopt, adapt, improve’ attitude towards fostering mutually-beneficial partnership.
“Of course, we prescribe our partners solutions that we think will help them serve their customers brilliantly, but we also listen when our partners tell us about their customers’ specific needs.
Often, we can develop products and fixes which enable partners to satisfy those customer requirements; however, sometimes we are limited by what is possible. But our aim is always the same: to produce more and more functionality and products all of the time so that our reseller partners maximize their potential to succeed.”
