For a long time, voice wholesalers have had a significant presence in the telecom industry, handling global traffic and interconnectivity for telecom operators. In the past few years, though, many of them have started exploring more direct opportunities with enterprise customers, striving to diversify their offerings beyond the low-margin, high-volume sector they traditionally operate in.
However, as business communications increasingly default to cloud-based solutions like Zoom and Microsoft Teams, many such wholesalers find themselves struggling to catch up with their lack of necessary IT and UC expertise and direct enterprise relationships. That's where solutions like Cataleya's Orchid Collab and Link2Teams come in.
In a recent chat, Andreas Hipp, CEO and Co-Founder of Cataleya, shared insights into the role their solutions play in transforming the landscape for voice wholesalers, enabling them to explore new markets and serve enterprises more effectively.
Meeting the Needs of Voice Wholesalers
"While some data-driven initiatives have emerged in the industry, addressing connectivity with major platforms like Teams and Zoom remains challenging, as these platforms require deep IT knowledge for integration and automation," Hipp notes.
Voice wholesalers lack this IT-centric approach and often don't possess the specific knowledge related to PBX, UC, or contact center solutions.
Cataleya offers two solutions, Orchid Collab and Link2Teams, designed to empower voice wholesalers with the tools they need to address these challenges and expand their reach.
"These two solutions not only allow wholesalers to reach enterprises directly but also approach resellers and channel partners who sell to small and medium-sized enterprises with a complete, ready-made product," Hipp explains.
So, what are Orchid Collab and Link2Teams, and how do they differ?
Let's have a look.
Orchid Collab: Empowering Wholesalers to Automate
Orchid Collab is a versatile service automation tool meant to simplify the integration of Zoom and Microsoft Teams with voice carrier services.
