With Zoom now a mainstream means of business communication with hundreds of millions of users, the company’s Zoom Phone offering is also gaining traction and, having launched in January 2019, now has more than two million Zoom Phone seats sold. The company reports that it doubled Zoom Phone users from one million to two million paid seats in the last nine months and this is because enterprises increasingly see the value in rich cloud telephony services. Although Zoom acknowledges that the pandemic has supercharged uptake, the power of Zoom Phone to support remote and hybrid teams of workers looks set to continue growth in uptake of the solution.
“When the pandemic arrived some companies had to immediately move their meetings online, and they chose Zoom,” commented Mauro Franchin, the CTO at Mida Solutions. “During the pandemic, Zoom became the platform used by some markets, like education and the public sector, but then also enterprises gained confidence in Zoom. In 2021, when companies slowly came back to offices we learned from our partners that customers were demanding third-party professional UC applications to place on top of Zoom”
Now Zoom Phone is being adopted by large organisations across the globe, it is available in 47 countries and is offered as part of the Zoom United pricing bundle that makes it more straightforward for enterprises to manage Zoom Phone, Zoom Chat and Zoom Meetings on a single licence. Importantly, the widespread adoption of Zoom, the company’s financial strength and its market position have given more enterprises confidence to trust Zoom Phone for critical voice communications.
In the light of that, UC vendors are bringing new integrations to Zoom Phone to add their functionality to the ecosystem. Mida Solutions, an Italian independent software vendor providing innovative technologies for all types of communication since 2004, has recently made its complete suite of UC applications available also in the Zoom environment. The newly added applications include its popular Cloud Contact Center, Attendant Console and Recorder solutions.
“We’ve seen this before: the transition from standard PBXs to new platforms has been accelerated by the cloud,” added Franchin.
