Microsoft has brought in distributor Tech Data to handle its holographic mixed reality headset HoloLens 2 for business-to-business enterprise partners across 17 countries.
Tech Data will offer HoloLens 2 in Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, the UK and Ireland.
HoloLens 2 offers users an immersive experience, enabling increased precision on complex physical tasks, remote collaboration using holograms and a secure ecosystem combining intelligent edge technology and cloud applications.
European AR/VR spending will grow to a total value of $20.9 billion by the end of 2025, with a five-year compound annual growth rate of 69.9%, according to analyst IDC.
To help its partners capitalise on the opportunity, and accelerate HoloLens 2 adoption among their customer base, Tech Data is building a range of market-ready AR/VR solutions, which combine HoloLens 2 hardware, software and accessories with its own portfolio of technologies and services. These are aimed at “outcome-focused” use cases in verticals such as healthcare, construction, engineering and telecoms, said Tech Data.
Mariano Mailos, Senior Product Marketing Manager at Microsoft HoloLens, said: “We welcome Tech Data as a distributor of HoloLens 2 across the EMEA region.




