Integrated Systems Europe (ISE) 2025 kicks off in Barcelona this week, bringing together industry giants, innovators, and technology leaders from around the globe. This year’s event is set to showcase groundbreaking advancements in display technology, AI-driven automation, unified communications, smart buildings, and immersive experiences.
With major brands unveiling their latest products and industry experts discussing the future of AV technology, ISE 2025 promises to set the agenda for the year ahead. This live article will be continuously updated with the biggest announcements, product launches, and interviews as they happen.
ISE News Updates
Tom Arbuthnot on Express Install, New Microsoft board, and AI Agents
We caught up with Tom Arbuthnot at ISE to talk about Express Install. That is a combination of Teams certified kit, furniture and network cabling to enable easy installation and reduce the "cost of effort". Customers can get up and running with a full Teams Room in under an hour.
Tom also gave us his insights on Microsoft collaboration boards, which have seen solutions from Maxhub and Yealink in the last week. Finally, Arbuthnot gave us the latest on Microsoft's AI story and the demand he is seeing for Microsoft's latest agents—Facilitator and Interpreter agents. See the full interview below.
Why Empowering EMEA Customers Is Zoom’s Next Great North Star
“Expanding more within Europe, and understanding what that looks like,” Helen Hawthorn, Head of Solution Engineering at Zoom, told UC Today at ISE 2025. “When I say expanding, I mean into the customer base, like really, really getting our customers to understand more than video.”
That means empowering EMEA partners and customers to maximise the ROI on their Zoom subscriptions and their potential for seamless collaboration and enhanced productivity beyond just the video conferencing in which Zoom made its name.
“A lot of our customers do know about what we are doing. What they don’t seem to know is about some of this stuff that we probably haven’t promoted as heavily, which is the European concerns, specifically around AI; what it means for our users, whether are they going to be comfortable using this, how do we move them to a new way of working.”
HP Launches a Raft of New Devices
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Shure and Huddly Partner for MTR Proposition
A match made in heaven? Audio specialist Shure and video experts Huddly have teamed up to deliver a new Microsoft Teams Room proposition. The solution has been designed with simplicity in mind and is plug and play straight from the box. The solution will be available in spring with more details to follow.
ServiceNow Talks Generative AI and How to Get Prepared
Brian Solis, Head of Global Innovation at ServiceNow, spoke to David Dungay about generative AI and how businesses need to shift their mindset in order to maximise the benefits. See the full interview below.
ViewSonic Introduces an All-In-One Control Box
ViewSonic has announced what it describes as the "world's first" rack-mount all-in-one control box.
ViewSonic says the LD-SCB-023 optimises energy efficiency and streamlines operation by seamlessly integrating power and control systems.
Additionally, the company is launching the third-generation foldable All-in-One LED display (LDS138-151), featuring a patent-pending design. Focused on integration, efficiency, and adaptability, these innovations cater to the increasing demand for high-impact, large-scale presentations across various industries.
ISE: Crestron Joins Microsoft's Device Ecosystem Platform For Seamless Collaboration
Crestron has joined Microsoft's Device Ecosystem Platform (MDEP) for seamless interoperability and collaboration.
Built on the Android Open Source Project (AOSP), MDEP is pitched as an open platform designed for device manufacturers and software developers to create innovative, user-centric solutions. Microsoft says it offers exclusive features specifically designed for MDEP-based devices.
As part of the Microsoft ecosystem, Crestron affirms these solutions benefit from the company's established standards in trust, security, and management.
Logitech Showcase New Rally 65
Kramer certifies with Cisco collaboration devices
Ashton Bentley, now part of Kramer, has announced that its range of display mounts has received verified certification for use with select Cisco Collaboration devices.
Designed for single and dual displays ranging from 43" to 105", Ashton Bentley's display mounts are now fully compatible with Cisco’s Room Bar, Room Bar Pro, Room Kit Pro, and Room Kit EQ/Quadcam. This certification ensures a seamless and efficient setup, enhancing collaboration, productivity, and ease of use.
By integrating its certified display mounts with advanced meeting room technology and Collaboration Meeting Room Tables, Ashton Bentley offers organisations a fully cohesive and streamlined meeting room solution.
Comeen partners with Google Workspace
Comeen has announced a partnership with Google Workspace, enabling integration of its digital signage and meeting room communication tools with Google Meet hardware.
