The gap between selling a cloud phone system and delivering one has long been filled with manual work: multiple portals, carrier coordination, licence wrangling, and long email chains. The industry has automated pieces of that chain many times over, without ever quite solving it end to end.
That is the gap NUWAVE is aiming at with Launchpad. The platform is built on a simple thesis: legacy UC delivery focused on provisioning individual components, such as numbers, licences, and users. What the market now needs activation – a complete solution to take a customer from sign-up to a working phone system in one guided journey.
Bringing the UC Onboarding Journey Into One Place
Onboarding a cloud calling customer today can span number procurement and porting, licensing, Teams Phone configuration, auto attendants, call queues, user setup, and coordination across carriers and cloud service providers. Most partners have automated some of those steps. Very few have automated all of them. It is the joints between systems, rather than the systems themselves, where deployments can slow down.
Mark Bunnell, COO and Co-Founder of NUWAVE Communications, says that is the problem Launchpad was designed around:
"There may be partners that do some provisioning, some acquisition of numbers, or some license visibility, but Launchpad is the first product to really bring everything together in one concise place."
For the customer moving through the journey, the consolidation removes the portal-hopping that has come to define UC deployment. With Launchpad, users don't have to go to any other portal, carrier, or CSP. Everything stays intact in one place.
Doing More Activations Without Growing the Team at the Same Rate
The distinction between provisioning and activation isn't just semantic — it shows up on the P&L. Provisioning means more customers require more people: engineers wrangling numbers, licences, and configurations one at a time, with headcount rising in step with volume. Activation flips that. A self-service model that lets customers onboard themselves through a guided link frees partner teams from the manual details and lets them focus on higher-value work, which is where the margin gain comes from.
The commercial argument is the one most likely to land with partners. Historically, growth in customer numbers has forced partners to grow provisioning, engineering, and support teams in parallel. That model held up when the market was dominated by large enterprise deals. It becomes a genuine constraint as the remaining opportunity shifts toward mid-size and smaller customers, where volumes are higher and margins thinner.
Launchpad's guided self-service model is designed to break that link between activations and headcount. Bunnell says the effect shows up in both efficiency and service quality:
