Cost and service: surely the two most important factors in any buying decision.
Of course, products must deliver on their performance promises - that’s just a given, right?
However, when all three boxes are checked, the vendor/customer partnership cannot be better placed to succeed and thrive.
Disappointingly, that kind of magic is often hard to conjure. The service may be very good, but price relatively high; or the price may be competitive but the service woeful.
In the tech space in particular, the search for a vendor that can create the best of both those worlds is one on which a lot rides. That’s because technology is now at the heart of every business, no matter its size or vertical. Hardware, software, solutions, apps: the stack is now an essential component that impacts directly on organisations’ productivity, efficiency, and profitability.
As a result, picking a vendor that has strategically placed a combination of differentiating affordability and stellar support at the very heart of its offer can have a major impact across the piece.
“Cost effectiveness is not just about price, it’s also about quality of service and level of engagement between vendor and customer – consistently delivering on all those fronts is the crucial basis for a mutually-beneficial, long-term relationship,” says Sam Melvin, CEO at progressively-disruptive US-based Communication Platform as a Service (CPaaS) provider Voxology, which prides itself on doing precisely that.
“How can we be more cost-effective AND provide a better customer experience? Ultimately, it's a business decision we made, enabled by our tech which allows us to scale and monitor efficiently. Our offering is not just a product and a price, it’s our onboarding, our documentation, our service orders, our support responses, our platform reliability, and our invoicing. Our ultimate goal is to create harmony between all of those elements, and it's why our customers stick around.”
Specifically – and thanks to its vast buying power – Voxology products are priced around 30% lower than many of its main competitors. As a licensed carrier with international coverage, its platform enables critical business communications on a massive scale; powering everything from the Fortune 100 to growing SaaS startups in healthcare, financial services, retail, utilities, and education, and providing emergency alerts, appointment reminders, conferencing, VoIP, and other communications-related services to a large and growing percentage of the market.
Crucially, at the same time, Voxology invests huge amounts of energy in recruiting and training hungry, humble, and people-smart staff who share a common passion for delivering stellar service.
