Nordics cloud and technology services group Advania has entered the UK market by acquiring Content+Cloud, to take advantage of its Microsoft services expertise.
The acquisition will take Advania's group turnover to in excess of £800m (SEK 10bn), with a workforce totalling around 3,500 staff across Sweden, Iceland, Norway, Finland, Denmark and the UK.
Content+Cloud has UK offices in London, Manchester, Milton Keynes, Reading and Cardiff. It also has 21 partners around the world to enable it to provide global services. Advania operates across 27 locations in the Nordics region.
As part of the combined group, Content+Cloud will continue operating as a Microsoft-focused cloud services and digital transformation partner, which includes the delivery of Teams unified communications services.
In February this year, Content+Cloud entered the US market with the acquisition of Sipcom, a global provider of unified communications to enterprises and the public sector, including having a big presence in the UK.
Together with the existing senior leadership team, CEO Peter Sweetbaum will continue to lead Content+Cloud, while expanding Advania’s reach and breadth of services into the UK market. Content+Cloud will also be able to introduce its services into the Nordics region.
“Being able to join forces with Peter and his team is an exceptional opportunity for Advania to enhance our customer proposition and to scale our offering outside the Nordics,” said Mikael Noaksson, CEO of Advania.
“The acquisition of C+C is a major step towards becoming a leading northern European IT services provider with our decentralised model, customer intimacy focus and long-term relationships.”
Content+Cloud operates across all three Microsoft clouds, including Modern Workplace, Azure and Dynamics.
It has 16 Microsoft Gold Certifications and six Advanced Specialisations, and is the only UK partner to have Advanced Specialisations in Intelligent Cloud (Azure), Modern Workplace and Security, and Business Applications.
