Even as organizations diversify their UCaaS tools across multiple vendors, Microsoft Teams remains on top as the bread and butter for their technology stack.
So when customers approach their solution providers, whether they be an interconnect, MSP, VAR, traditional on-prem PBX, or a different kind of seller that helps them to manage their technology investments and infrastructure, there is a more than reasonable expectation that a fully functional Microsoft Teams will be part of their offering.
The challenge, though, is that not every reseller can provide the full Microsoft Teams offering on their own, especially when it comes to the voice component. Making the backend management with Microsoft seamless for the customer, and billing mechanisms that account for taxes, country telecom compliance, and additional costs.
In response to the growing need for tackling these challenges, UCaaS voice leader CallTower launched a new rebiller program on June 1, 2024 aimed at making it easier for resellers to provide a comprehensive Microsoft Teams offering as part of their service package to their customers.
”Our goal with the rebiller program is to make it even easier for our partners to sell voice for Microsoft Teams, saving them the heavy lifting when it comes to getting contracts approved with Microsoft,” says CallTower’s Chief Revenue Officer William Rubio in a conversation with UC Today.
“This will allow them to leverage CallTower’s Microsoft's Solution Partner Designation partnership with Microsoft and simplify the management via our Operator Connect portal. Partnering with CallTower will save them critical time both on the technical side as well as on setting up complex contracts with Microsoft and the local carriers.”
Strengthening Customer Relationships for Vendors
In speaking with Rubio, he explains that this program gives resellers the opportunity to strengthen their relationship with their customers as their one-stop-shop for technology.
This is because vendors can white label CallTower’s voice services into their offering to provide the full native Microsoft Teams package that their customers require and expect from their technology vendors. “It saves end users from looking elsewhere for solutions and keeps the reseller as the primary contact for their customers who do not need to look elsewhere to round out their UCaaS stack,” he says.
“Our partners are able to enjoy additional revenue streams without having to expend resources on their backend.”
One considerable headache that the rebiller program handles is in provisioning the vendors’ customers.
“Our rebiller partners will be able to provision their customers through CallTower’s automated provisioning portal as it connects to the customers Office 365 Portal,” says Rubio, explaining that “This self-service portal will enable rebiller partners and their customers to activate voice services on Microsoft Teams within minutes in Operator Connect with CallTower without the hassle, streamlining the customer admin, MSP or VAR experience.”
