I was fortunate enough to have the opportunity to attend the Pragma Distribution and Ericsson-LG Partner Conference in the UK this year. The event was held at St George's Park, the English Football Association's national football centre, a £105 million facility stretched over 380 acres of Staffordshire countryside.
As the exclusive distributors of Ericsson-LG Unified Communications products in the UK, Pragma brings their resellers and channel partners together each year to discuss the new and emerging products in their portfolio, and the solutions that Ericsson-LG have to offer. Even though England was covered in snow and experiencing red weather warnings during the time of the event, there was still an amazing turnout - a testament to the draw of the conference.
The Start of the Day
The conference began around lunchtime when attendees were ushered into the main conference stage to listen to a speech by Tim Brooks, the Managing Director of Pragma. He was there to introduce the vendors attending the conference this year, including Ericsson-LG, Mondago, GetCrisp, Tollring, Clear Asset Finance, and Braxtel. Aria Technologies from Australia were also present - the equivalent company to Pragma for exclusive distribution of Ericsson-LG products in AU.
Brooks mentioned some of the fantatsic growth that Pragma has seen over the last year, with plenty of accolades, and a new office, which was introduced with a video tour. Tim then handed the stage over to Will Morey, the Sales Director for Pragma, who continued a positive note, sharing the significant growth Pragma has seen since its inception.
One particular point of note was how successful Pragma has been in the on-premises sector of late, at a time when other companies are struggling to maintain profitability in their legacy technology. It seems that Ericsson-LG's broad portfolio of products for the small to mid-market range is still ticking all the right boxes in this digitally transforming world. That's particularly true of the iPECS solution, which can take a brand from ‘cupboard to cloud’ without any alteration in user experience or any loss of feature set.
Ericsson-LG's Growth in the UK Market
Following a Network Communications case study video, where Ed Savory, Business Development Manager at Pragma joined Will on the stage for a discussion of how easy it is to demonstrate the cloud, Ahed Alkhatib, the Vice President for Global Sales at Ericsson-LG Enterprise, took the microphone to talk about how the brand is growing in the UK.
Ahed noted that Ericsson-LG has seen a 300% growth in cloud subscriber growth and new partners, alongside a very impressive 30% application attachment rate for the cloud - compared to 12% for on-premises systems. This represents a powerful opportunity for channel partners and resellers, who could achieve an up to three-times greater attachment rate with cloud communications.
Ericsson-LG is also honing their sights on other disruptive technology in the marketplace today, including 5G, /unified-communications/cpaas, artificial intelligence, and IoT - all features that will no doubt make the brand even more compelling to resellers and channel partners embracing digital transformation. The flagship iPECS product has already seen an impressive upgrade in version 3.0, which delivers "vUCP” (Virtualised using VMWARE) to provide customers with a new UC hosting strategy.
Ahed then gave the stage to Helen Ranaghan, Business Development Manager at Pragma, who covered some of the major features coming up in iPECS version 3. The upgrade is bringing a host of new benefits to channel partners and resellers. Starting from its launch in May, you'll be able to enjoy more hosting options, simplified user licenses, and a simplified path to upgrading premium features. Other new updates include:
