Based on careful consideration of market trends and partner feedback, industry veteran Bicom Systems has recently decided to integrate their video conferencing solution as a built-in module within their comprehensive UC Solution. Bicom Systems’ video conferencing solution, previously delivered separately as gloCOM Meeting, is gradually being combined into the larger solution, gloCOM.
In a talk with Vesna Glavaš-Hrustić Product Owner - gloCOM Meeting at Bicom Systems, we discussed the ongoing relevance of video conferencing, the increasing demand for all-in-one solutions, and potential benefits for Bicom Systems’ partners and end users.
The gloCOM Evolution
In 2004, Bicom Systems started as pioneers in the VoIP solution market. Over the years, they've evolved into a UC solution provider, starting with a desktop app and later adding mobile and web apps, all working together as one ecosystem. When COVID happened, making virtual meeting tools an absolute must in any portfolio, Bicom Systems realized it was time to add a video conferencing solution to that ecosystem as well. Utilizing Web RTC, they developed gloCOM Meeting.
"At the beginning, the idea was to deliver gloCOM Meeting as a separate video conferencing solution," Glavaš-Hrustić shares.
However, since Bicom Systems realized their end users wanted to access multiple tools within a single application, they decided to integrate it into the larger UC solution. As Bicom Systems natively developed both solutions, their integration was quite seamless.
"This is a huge advantage both for us and for our customer base, as it means we were able to put these pieces of the puzzle together to create one comprehensive solution."
One Piece of a Larger Puzzle
Today, gloCOM Meeting functions as the video module of the larger gloCOM UC solution. gloCOM offers a myriad of benefits, tightly integrating with Bicom Systems’ VoIP telephony platform and supporting chat, SMS, video, CRM integration, and more. But its deep value lies in being one piece of a larger puzzle: the Bicom Systems ecosystem.
"For our platform users, resellers, and partners, the video module is one piece of the puzzle that makes our solution valuable to them," Glavaš-Hrustić explains.
"When we add new ingredients to this ecosystem – like we're now doing with the video module – our partners can deliver a more comprehensive offering to the end users, letting them tap into more capabilities in a single click."
Maximal Flexibility
Another key differentiator of Bicom Systems’ gloCOM solution is the scope of deployment flexibility it can offer. All pieces comprising the solution can be deployed on-premises, in the cloud, or rented; and it can also be white-labeled or privately labeled.
"We're one of the most stable UC solutions in the market, with many of our partners staying with us for over 20 years now," Glavaš-Hrustić notes.
