Avaya has appointed Cameron Thomson as its new Global Vice President for Europe, the Middle East, and Africa (EMEA) to "drive business growth" in the region.
Thomson, based in the UK, brings a wealth of experience in regional CX leadership from his successful tenure at Alvaria and its predecessor, Aspect Software.
Avaya cites Thomson's deep expertise in the market and its dynamics. It emphasises that this experience will enable him to empower local teams to support customers and partners closely, driving business growth by delivering excellent customer and employee experiences.
Thomson commented:
This theatre is full of potential, ranging from the large-scale Enterprise CX opportunities for innovation without disruption that we see in developed markets across Europe to the emerging, large-scale customer-centric CX projects we’re seeing across the Middle East and Africa."
Thomson's appointment comes just over a month after Avaya CEO Alan Masarek announced he is set to retire by the end of the year. The current Chair of the Board of Directors, Patrick Dennis, will assume the role.
"This is an exciting time to be joining Avaya, which is best placed to help large-scale organisations tackle their unique CX strategies head-on, at a pace that suits them, with advanced technologies that integrate seamlessly with what already works," Thomson added.
In the past two years, Avaya has undergone a recapitalisation and aimed to redefine its customer value proposition and brand promise.
