Avaya Professional Services has been rebranded to Avaya Customer Experience Services (ACES), alongside a shift in focus towards AI, cloud, and digital technology integrations.
As it emerges from Chapter 11 bankruptcy, Masarek has been busy setting his new CCaaS-focused, “innovation without disruption” vision in place, as well as adding three new hires to its C-Suite.
It comes as no surprise, therefore, that Avaya is choosing to relaunch its professional services with a slant towards customer experiences.
Appropriately, the announcement was made at its Avaya ENGAGE conference, which is currently in progress in Orlando, Florida, hosting around 3,000 Avaya customers, partners, and associates.
Emir Susic, Global Vice President, Avaya Customer Experience Services, said:
“ACES represents Avaya's unwavering dedication to its customers by delivering transformative technology through AI, cloud, and digital solutions that create personalized experiences.
“By meeting customers exactly where they are in their cloud migration, Avaya reinforces its commitment to guide organizations through their digital transformation journey.”
Avaya believes that its new CX-centred services offering is well-timed given the speed of AI development and the shortage of experts available to integrate these technologies, the combination of which frequently hampers deployments.
ACES advances cloud journeys by helping clients to ‘innovate without disruption’.
It enables clients to maintain their existing voice-based customisations while simultaneously providing AI and cloud-based capabilities.
ACES adds value to channel partners and system integrators via its globally available suite of AI, cloud, and digital services.
The ACES team collaborates with some of the biggest contact centres in the world, integrating new technologies into existing customer experience workflows.
Its AI automation services can make businesses more efficient and create excellent customer experiences, according to Avaya.




