Following the announcement of VanillaIP's announced plans for their Class of 2019 training programme, I caught up with Sales and Marketing Director, Iain Sinnott to learn what's next for VanillaIP in 2019. Having reached 2019, it should be no shock that the Class of 2019 is due to kick off shortly. Iain also ran me through the plans for the next campaign "Not all BroadSofts are equal" which exposes the hosted telephony market to verticals and industries that have typically struggled to adopt cloud technologies.
Class of 2019
The new training scheme is set to take the shape of a typical football league, with channel partners vying for top spot. Consisting of physical and face-to-face training, backed up by over six hours of online training, VanillaIP look set to change the way the typical hosted telephony market sells. Traditionally, the reseller space has relied on carrier names and the backing of branding from powerhouses such as BroadSoft and VanillaIP. Iain has previously acknowledged that the market needs to move from a product-led sell to an empowered solution sell.
Not all BroadSofts are equal
The major reason behind VanillaIP's focused training is linked to the message of not all BroadSoft platforms being the same. Iain commented that "with VanillaIP's platform covering low range, low-cost extensions to fully functional omnichannel contact centres, VanillaIP have more useful functions and functional control than any other BroadSoft platform in the country".
"It's not a matter of BroadSoft vs BroadSoft. Our proposition is very different".
Specialist packages are due to be released to demonstrate the breadth of the VanillaIP platform so that economically and functionally, resellers have the packages they need to enter their chosen markets.
