There’s no denying the rising demand for video conferencing. Currently, the video conferencing market is set to be worth around $24.4 billion by 2028, as countless companies turn to video as a way of connecting and collaborating remotely.
Essential for the era of hybrid work, video conferencing allows employees anywhere to engage in immersive conversations with both colleagues and clients. We can share content, replicate face-to-face interactions, and enhance understanding with video. Of course, before any company can leverage the true power of video, they need help from the right vendors.
While there’s no shortage of video conferencing options on the market today, some vendors are leading the way in terms of innovation. Let’s look at some of the top contenders.
Microsoft
Probably the biggest name in the video landscape today, Microsoft offers everything you need for immersive video conferencing in Microsoft Teams. Teams is the most popular tool for digital work on the market today, with access to everything from content sharing to immersive presentations in one easy-to-use environment.
Microsoft’s video conferencing software provides access to intelligent screen sharing tools, Together Mode, for team engagement and multiple video streaming modes. You can also quickly start a video conference anywhere, from any device. On top of all that, Microsoft also partners with some of the leading AV companies globally to deliver comprehensive Microsoft Teams Rooms and video conferencing devices. The Microsoft brand even began introducing its webcams and speakers recently, with the “Modern” collection.
Cisco
A market leader in communication and collaboration, Cisco has taken the world by storm with its state-of-the-art Webex solution, Cisco Webex Meetings enable quick and easy video conferencing from any device or environment without any compromise on security. You can access room-based video conferencing with Cisco devices and integrated tools, desktop video conferencing, and even video-based events and presentations.
Cisco’s approach to “cognitive collaboration” helps teams working through video to work together more intuitively, while the simple Cisco Webex Teams landscape enhances video with file-sharing, screen-sharing, and messaging.
Poly
Since the merger of Polycom and Plantronics, the resulting “Poly” brand has emerged as a true innovator in crucial communication devices. Today, Poly’s video solutions work with all of the leading tools in the UC space, including Microsoft Teams and Zoom, so you can easily create plug-and-play video meetings.
Poly’s video solutions range from simple and accessible video cameras and headset for remote workers to comprehensive Room kits built to transform your entire room. Tools like the Poly Studio ensure meeting rooms of all sizes can instantly adapt to deliver immersive video conferencing experiences. Poly makes every conference great with intelligent noise reduction and other state-of-the-art features.
Zoom
One of the biggest names to emerge in video over the last couple of years, Zoom was one of the first companies to introduce us to the future of video-first work. Today, the company offers a convenient, simple, and easily-accessible ecosystem for video conferencing. Through partnerships with companies like Neat, you can even design fantastic meeting rooms with nothing but a single piece of hardware.
Zoom’s video solutions today come with a host of flexible features, from virtual backgrounds to advanced meeting presentation sessions. Plus, there are extra tools for security built-in, like break rooms and waiting rooms for your remote and distributed workers. With Zoom, anyone can jump into the world of video with ease.
Logitech
While Logitech has had a strong standing in the video and audio industry for years thanks to its ease of use and flexibility, the company has grown increasingly prevalent of late. Logitech is helping companies of all sizes to unlock the latest in meeting technology, whether they’re looking for simple plug-and-play cameras for the home office or entire meeting room kits.
Video’s state-of-the-art technology for the video conferencing landscape includes products like the premium Rally Camera with Ultra-HD imaging and the “Meetup” all-in-one video bar for smaller conference rooms. You can even access comprehensive toolkits like the “Group” video conferencing kit for mid to large meeting rooms.
Avaya
Avaya has quickly taken its place as a video conferencing and meetings market leader. Gartner placed the company as a “niche player” and a “visionary” in the 2020 and 2021 Gartner Magic Quadrant, highlighting the growing appeal of Avaya Spaces, the end-to-end conferencing software.
Avaya’s Spaces technology easily integrates with a range of existing tools and hardware in the business landscape, so you can immediately set up your new conferencing environments with minimal initial investment and complexity. Like all of the best video conferencing software, Avaya’s solutions also offer exceptional ease of use and access to a range of content sharing features to help facilitate collaboration too.
Vonage
Vonage meetings are just one in a series of innovations added to the Vonage Business Communications landscape of late. As the company continues to gain traction as an innovative CPaaS provider, Vonage provides customers with access to a vast selection of flexible communication solutions they can connect with their existing tools.
The Vonage meetings solution makes it quick and easy to set up comprehensive meeting environments in the channel that makes the most sense for your company. You can quickly initiate and record your meetings from a single user interface and even integrate with Google Calendar to make managing meetings a little easier.
RingCentral
One of the market leaders in communication and collaboration tools, RingCentral offers state-of-the-art video conferencing technology through the RingCentral MVP environment. The video conferencing solution integrates with all of the top hardware solutions your company already uses, so you can build a meeting environment that makes sense for you.
RingCentral’s video conferencing service offers reliable, global access to video technology, with a one-click calendar schedule and simple accessibility across any device. RingCentral’s video technology is difficult to meet for exceptional ease-of-use and reliability. You can even rely on HD-quality video calls from every device, no matter what your video meetings might entail.
Choosing the Right Video Conferencing Vendor
Video conferencing solutions aren’t just an “option” for businesses in today’s hybrid world of work. The video conferencing market is set to reach a worth of $24.4 billion by 2028, driven by trends like remote work, and evolving collaboration. With the right video solution, companies can enable effective teamwork between employees, regardless of where they are.
Video helps to strengthen human connections between people who can’t interact face-to-face, and it provides us with additional context and clues in a conversation. Many people agree video significantly increases their ability to understand what’s going on in a discussion.
