The age of cloud communications is officially here.
For years, companies have been transitioning away from traditional phone lines and switches in search of something more flexible. With cloud calling, it’s possible to connect with colleagues and customers anywhere in the world through an agile and scalable ecosystem.
As demand for cloud calling has increased, interest in more customisable solutions for the communication stack has evolved too. BYOC, OR Bring Your Own Carrier, takes the flexibility of the cloud to the next level by allowing companies to connect their preferred carrier to their UC or cloud communications system.
Today, we’re going to be looking at some of the most innovative vendors in the cloud calling and BYOC marketplace.
Microsoft
Microsoft is probably one of the most significant names in the cloud calling and BYOC market right now, thanks to its wide range of connectivity options for Teams. When building the Teams UCaaS environment, Microsoft recognised its limitations as a cloud calling vendor and decided to open its platform for other forms of connectivity.
The initial BYOC service offered by Microsoft was Direct Routing, which allows customers to choose any telephony vendor certified by Microsoft to deliver their calling capabilities in Teams. The success of Direct Routing inspired the addition of a new solution called Operator Connect. With this secondary service, companies can access a more convenient cloud calling administration centre for managing calling features within Teams.
Microsoft has paved the way for countless other communications vendors to rethink their approach to flexible connectivity. Today, countless Teams customers take advantage of the ability to connect their own carrier to their productivity and collaboration service.
RingCentral
One of the leading innovators in cloud communications, RingCentral, has offered a range of tools designed to help companies take advantage of the growing cloud landscape. The brand recently launched its own dedicated “Bring Your Own Carrier” solution to help businesses move into the cloud while maintaining full control of their technology stack.
The offering promises global coverage, full flexibility, and the ability to maintain all of your existing contracts and numbers. You also get to leverage the full benefits of the RingCentral MVP environment, which offers fantastic video, messaging, and phone functionality in the cloud.
RingCentral can even help you manage complex compliance scenarios and maintain high-quality services wherever you are in the world. Plus, there’s a fully streamlined end-user experience with a mobile app too.
Cisco
Another of the better-known communications brands in the landscape today, Cisco, has been delivering bring your own carrier functionality for a while now. The company introduced the service in 2019, allowing users of Webex Calling to choose the carriers they prefer from around the globe.
Cisco is an expert in cloud calling technology, ensuring business leaders can access all of the essential tools and features they need in a unified interface. With Cisco BYOC, you can use local gateways and cloud connections to build your own hybrid solution for communications.
Not only do you get to keep your contacts and numbers, but you get the support of one of the most reputable communication companies around and the full flexibility of the Webex ecosystem. The BYOC offering is available alongside Cisco’s own cloud-calling bundled contracts.
