Gamma Communications used Gammaverse 2026 to make a clear argument to its UK partner community: the communications market is changing, but sustainable growth will depend on more than adding new products to a portfolio.
The event at London’s QEII Centre brought together announcements across connectivity, customer experience, AI and security, alongside a wider strategy centred on helping partners address changing customer needs. The main message was that technology choice matters – but so do the relationships, expertise and operational support that help partners turn that choice into commercial value.
That emphasis on practical delivery ran throughout the day.
Will Morey, Managing Director of Gamma Business, told attendees that trust remains fundamental to the relationship between Gamma, its partners and end customers.
“Those customers trust your advice, your expertise, and your judgment, and in turn, you trust us – and we take that trust really seriously.”
He added that trust could not be treated as a one-time achievement. “We know and understand that trust isn’t something we win once and keep. It’s earned every day.”
More Connectivity Choice, Without More Complexity
The event’s most tangible connectivity announcement was Gamma’s new partnership with Sky Business Wholesale, which will bring Sky FTTP into the FibreXchange platform.
For partners, the move expands the connectivity options available through a single ordering and support journey. At a point when network choice is growing, the proposition is to give partners access to a wider range of services without creating additional supplier complexity.
Sam Weller, Director, Sky Wholesale Services, said: “As businesses modernise their connectivity and adopt fibre, partners need suppliers that combine network scale, innovation and expert support. We’re delighted to announce our partnership with Gamma, bringing Sky Business Wholesale’s broadband and Ethernet capabilities to Gamma’s partners and the wider channel community, helping them unlock new growth opportunities and deliver better outcomes for their customers.”
The partnership also reflects a wider theme at Gammaverse: connectivity remains a critical foundation for the services partners are increasingly being asked to deliver. Customer experience, AI and cloud communications may be high on the agenda, but reliable and flexible connectivity still underpins the technologies customers depend on.
Gamma also highlighted 10Gb Ethernet as part of its broader connectivity developments, reinforcing the need for partners to consider how network requirements are changing alongside the services they sell on top.
Webex Milestone Signals Scale of Adoption
Gammaverse also marked a milestone in Gamma’s cloud communications strategy. Cisco named Gamma the world’s largest Webex Wholesale Provider, with 100,000 active users on the Webex Wholesale platform at Webex One in Austin, Texas the day before.
The figure comes 12 months after the official launch of Webex for Gamma and points to the scale of channel adoption around the platform.
For partners, the significance is not simply user numbers. The market is moving away from discrete technology decisions and towards conversations about broader business outcomes. Customers are looking for support with productivity, customer experience and operational performance, rather than approaching communications, AI and connectivity as entirely separate purchases.
That creates an opportunity for partners to build more strategic relationships, but it also requires them to make choices about where they can add value. Not every partner will pursue the same route to growth, and Gamma’s leadership team repeatedly returned to the importance of support that reflects different business models.
