Foehn is looking to engage more with the channel after around 20 years of selling direct.
The UK-based cloud communications specialist said that it was taking two decades of sales and marketing of cloud communications and offering it as a package available to resellers called “30 days to Revenue Success”.
Foehn aims to have partner’s clients up and running in no time with its solution that promises to solve the problem of complexity and collaboration overload.
Comprehensive training
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Brian Rocks[/caption]
Resellers signing up to Foehn receive comprehensive training and are supplied with a no-cost marketing toolkit that includes co-branded collateral, opportunities and content to help channel partners bring on clients.
Partners will also be assigned a channel manager and a dedicated partner support line. They can also expect high margins and ongoing incentives.
Brian Rocks, head of channel at Foehn, told UC Today that Foehn is keen to build an ecosystem of partners ranging from endpoint suppliers offering headsets and handsets to billing systems providers.
“We’ve been having conversations with billing companies and other entities in the ecosystem to find out what they are doing, what challenges they are finding in the market to see how we can support them,” he said.
“A lot of what we have been trying to do at the moment is listening. This means taking a lot of information on board and playing that back to the market”
He added that based on the feedback from partners so far, it has allowed Foehn to come to the market with new solutions.
Rocks said that one of challenges most channel partners have in a competitive market is marketing and sales.
