A lot of us will remember the time when SMS was the king of communication and the biggest problem with technology was school children writing essays with ‘txt spk’. Decades have moved on since then, and with that, the usage of text messaging has changed to become a tool for businesses as well as the place to send a quick message or check in with a loved one. According to the CTIA, 39 percent of businesses in the US are using text messaging to communicate with consumers with 53 percent of marketers using mobile messaging as part of their overall marketing strategy.
It’s not just from an enterprise perspective that SMS is being embraced. The support for texting is being reciprocated by the consumer, with 77 percent of the US population owning a smartphone and 76 percent already receiving text messages from businesses.
Those messages are often conversational from a bot for simple requests, often escalating to person-to-person conversations. That is a big reason why SmallBiz Trends found consumers are 4.5 times more likely to respond to a text than an email, and that response time is much quicker.
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The popularity, and increasing use, of Microsoft Teams is well documented everywhere. For call integration from Teams to the PSTN the numbers are in the millions. TeamMate Technology believes that Teams also provides a great place to send and receive business text messages. With the introduction of the TeamMate SMS Connector, service providers can now bring an existing business SMS from any of the supported SMS Gateway providers to the user in Microsoft Teams.
“What we have found is many businesses and organizations using business texting also want to be accessible where they are working in Teams, and their service providers want to meet this demand with minimal disruption,” said Micah Singer, Managing Director, TeamMate Technology.
“In our TeamMate Connector 1.5 release, we allow our partners – service providers and distributors – to bring their own SMS provider’s phone numbers – Bandwidth, Inteliquent, Twilio. We automate the integration and allow texting between Teams and the SMS provider.”
