8x8’s channel-first UC update shows why buyers want integrated CX, AI, UC, contact centre and CPaaS, not vendor noise.
Michelle Paitich, Channel Chief at 8x8, shares key insights into the evolving unified communications landscape and 8x8's channel-first approach.
"When you surround technology with an ecosystem of different types of partners, that's where the magic really happens."
Drawing from her rich experience at Salesforce and Twilio, Paitich emphasizes the power of partnership ecosystems in delivering exceptional customer outcomes.
Paitich notes that today's customers "don't want the noise" of multiple disconnected solutions, preferring integrated platforms that deliver measurable outcomes.
"Our CEO talks about turning our customers into heroes, and we are all 100% aligned around making our customers heroes."
Looking ahead, Paitich predicts that evolving partnership models and verticalized strategies will be as transformative as technological innovations in shaping the future of unified communications.
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