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intent data

Signals about what buyers are researching, before they talk to anyone.

in plain english

Behavioral signals — what companies are reading, searching, and comparing — used to infer where they are in a buying journey. It powers our Techtelligence targeting and most modern B2B marketing. Done properly it's aggregated and compliant; done badly it's surveillance with a dashboard.

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Cisco's Intent-Based Networking is Great for Real-Time Collaboration
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Cisco's Intent-Based Networking is Great for Real-Time Collaboration

The Cisco Catalyst 9000 switch was also introduced recently and is responsible for making the Intuitive Network possible. The switch comes with an onboard processor that runs security, management, and data analysis solutions.

Rebekah Carter · 10 Jul 2017