The modern world is all about mobility.
For businesses of all sectors and sizes, that means serving customers anytime, from anywhere, and via the communication channel of their choice.
It also means ensuring that the workforce is more mobile than ever before too – equipping it with powerful, flexible, feature-rich communication capabilities that put frictionless, two-way interaction in the palm of the hand.
Cloud-powered giants such as Microsoft Teams, Cisco Webex, and others have done much to accelerate this revolution, but effective mobile-first stacks come in other flavours too.
For many end user businesses, those giants’ functionalities, costs, and service wraps fail to deliver fully on specific needs and budgets. Consequently, for Managed Service Providers, Value Added Resellers and System Integrators, opportunities abound to compete via high-margin offerings that simultaneously benefit them and their customers.
The trick is picking the right one.
“The mobile-first movement is constantly pushing ahead and businesses now simply need a power source and an internet connection to collaborate and communicate – their choice of platform or application via which to do that can significantly impact not only their efficiency and productivity, but also their bottom line,” says Cliff Chandler, Head of Sales at leading UK-based hosted telephony provider NTA, whose white-label, all-in-one-place MobeX softphone solution is powering growth for its partners and end users alike.
“For end user businesses, it’s about paying only for features that add value; and for our service provider partners, it’s about delivering a high-return, value for money solution that is easy to buy, easy to sell, and easy to support. We think that’s a big win for all concerned.”
NTA’s MobeX for Mobile is a fully-portable solution available for both Android and iOS devices that is linked to desk handsets and which enables users to take work calls no matter where they are. MobeX for PC and laptop is the desktop variation comprising the exact same features, but which is accessible from any screen. Both work in tandem with each other.
Users can make voice and video calls or message contacts with just one click, and presence monitoring and ‘Busy Lamp’ features support enhanced employee data analysis and user experience.
Crucially, NTA service provider partners can turn features on and off or dedicate specific features to individual users’ platforms – enabling them to not only offer their customers choice and flexibility, but also the ability to charge customers only for the features they use.
“Microsoft Teams is of course a hugely popular and effective communication and collaboration platform which many businesses deploy, however many leverage only the basic licence fee functionalities, which don’t include telephony,” says Stephen Glaister, NTA Channel Development Manager. “Adding telephony can make things expensive, which is why a wholly alternative platform that competes well in terms of functionality can be a better bet.
“For service providers too, selling and supporting Teams – either with or without telephony add-ons – restricts profitability. Conversely, many of our reseller partners selling our solution are making up to 80% margins. For yet more added value, they are also able to brand MobeX to further strengthen their customer relationships and enhance their own brand identity.”
Importantly, MobeX is quick to distribute and deploy; with no training or engineering support needed. Users are simply sent a set-up link via either text or email and can be up and running within a minute. Also, because NTA designed and built the solution in-house and owns its own switch, service provider partners and their end user customers benefit from comprehensive disaster recovery and failover capabilities as standard.
“Mobility depends on 24/7 uptime,” says Glaister. “If mobile-first businesses’ communications fail, they cannot function. When issues occur, the giant vendors often cannot offer a fast, real-time, human response in the way we can. Instead, users must submit a ticket and join what is often a long queue. MobeX delivers everything those giant platforms provide, and more.
“In today’s modern world, mobility is key to the success of any business – the deployment and support of the tools needed to underpin that success represents a significant opportunity for everyone involved.”
To learn more about how NTA and MobeX can help your and your customers’ businesses maximise the mobile-first opportunity, click here.
